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Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.


Popular Customer Insights Courses and Certifications


  • Status: New
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    K

    Kennesaw State University

    How to Achieve Service Excellence - Jagdish Sheth

    Skills you'll gain: Customer Service, Service Recovery, Service Design, Personalized Service, Hospitality Services, Brand Loyalty, Customer experience improvement, Customer Relationship Building, Customer experience strategy (CX), Service Management, Operations Management, Operational Excellence, Customer Insights

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, DevOps, Customer Analysis, Innovation, Analytics, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    9.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
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    4K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Empathic AI Communication and Analysis

    Skills you'll gain: De-escalation Techniques, Interpersonal Communications, Anthropic Claude, Empathy, Customer Complaint Resolution, Organizational Effectiveness, Quality Assessment, Active Listening, ChatGPT, Communication, Artificial Intelligence, Empathy & Emotional Intelligence, Responsible AI, Customer experience improvement, Customer and Client Support, Customer Support, Business Communication, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IBM

    Generative AI for Product Owners

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Google Gemini, Product Management, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Deep Learning, Augmented and Virtual Reality (AR/VR), Machine Learning, Stakeholder Engagement, Context Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Prototyping

    4.8
    Rating, 4.8 out of 5 stars
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    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Vanderbilt University

    AI Agents and Agentic AI in Python: Powered by Generative AI

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, AI Orchestration, Prompt Patterns, LangChain, OpenAI API, AI Workflows, LLM Application, Productivity, OpenAI, AI Enablement, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, AI Security, Tool Calling, Creativity, Application Development

    4.8
    Rating, 4.8 out of 5 stars
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    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    IBM

    Generative AI for Business Intelligence (BI) Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Data Visualization, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Workflows, Responsible AI, Deep Learning, SQL, Augmented and Virtual Reality (AR/VR), Data Analysis, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    IBM

    Generative AI Fundamentals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, ChatGPT, Generative Adversarial Networks (GANs), Responsible AI, OpenAI, AI Product Strategy, Data Ethics, Large Language Modeling, Leadership and Management, AI Enablement, Business Leadership, Business Ethics, Hugging Face, Legal Risk, IBM Cloud, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
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    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Linux Commands, SQL, IBM Cognos Analytics, Bash (Scripting Language), Shell Script, IBM DB2, Data Visualization, Dashboard, File Management, Star Schema, Business Intelligence, Interactive Data Visualization, Linux, PostgreSQL, Relational Databases, Stored Procedure, Databases, Query Languages

    4.6
    Rating, 4.6 out of 5 stars
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    25K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Analyst

    Skills you'll gain: Risk Mitigation, Business Analysis, Business Process Modeling, Data Storytelling, Risk Analysis, Project Scoping, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Requirements Management, Prompt Engineering, Risk Management, Business Requirements, Stakeholder Management, Work Breakdown Structure, Digital Transformation, Interactive Data Visualization, Responsible AI, Business Analytics, Process Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    14K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis and Visualization Foundations

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Big Data, Data Visualization, Microsoft Excel, Data Analysis, IBM Cognos Analytics, Data Cleansing, Apache Hadoop, Statistical Analysis, Analytical Skills, Pivot Tables And Charts, Apache Hive, Spreadsheet Software, Data Mart, Data Warehousing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    31K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular customer insights courses

  • How to Achieve Service Excellence - Jagdish Sheth: Kennesaw State University
  • Digital Product Management: University of Virginia
  • From Likes to Leads: Interact with Customers Online: Google
  • Empathic AI Communication and Analysis: Coursera
  • Generative AI for Product Owners: IBM
  • Start the UX Design Process: Empathize, Define, and Ideate: Google
  • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
  • Generative AI for Business Intelligence (BI) Analysts: IBM
  • Generative AI Fundamentals: IBM
  • BI Foundations with SQL, ETL and Data Warehousing: IBM

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