Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Requirements Analysis, Generative AI, Prompt Engineering, Software Design Documents, Requirements Elicitation, Workflow Management, User Story, Prioritization, Hugging Face, Customer Insights, Language Interpretation, Translation, and Studies
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Design Thinking, Ideation, User Research, Culture Transformation, Qualitative Research, Problem Solving, Brainstorming, Creative Problem-Solving, Human Centered Design, Solution Design, Strategic Thinking, Organizational Change, Customer experience improvement, Innovation, Creative Thinking, Empathy, Systems Thinking, Thought Leadership, Customer Insights, Leadership
Beginner · Specialization · 1 - 3 Months
Starweaver
Skills you'll gain: Data Storytelling, Sales Presentations, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Sales Process, HubSpot CRM, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months
Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Customer Communications Management, Generative AI, Customer Insights, Prompt Engineering, Communication, Predictive Analytics, Scalability, Customer Relationship Management (CRM) Software, Email Automation, Responsible AI, Business Process Automation, Analytics, Automation
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Management, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity
Intermediate · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Design Thinking, Product Design, Business Solutions, Customer Insights, User Centered Design, Information Systems, Brainstorming, User Research, Ideation, Business Transformation, Digital Transformation, User Feedback, Product Testing
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Customer Insights, Advanced Analytics, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics
Beginner · Course · 1 - 4 Weeks