Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Universidad de Palermo
Skills you'll gain: Branding, Brand Marketing, Marketing, Brand Management, Marketing Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Planning, Marketing Strategies, Target Market, Business Marketing, Marketing Strategy and Techniques, Marketing Operations, Market Opportunities, Product Marketing, Target Audience, Business Strategy, Customer Insights
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: ChatGPT, AI Enablement, Generative AI, OpenAI, Analytics, Workflow Management, Customer Support, Customer experience improvement, Customer Insights, Data Analysis, Data-Driven Decision-Making, AI Workflows, Analysis, Content Marketing, Operational Efficiency, Content Creation, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation
Beginner · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Service Improvement, Service Management, Journey Mapping, Innovation, Experience Design, Product Strategy, Business Modeling, Customer Insights, Operations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Market Research, User Feedback, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Persona Development, Personalized Campaigns, Prompt Engineering Tools, Customer Analysis, AI Personalization, Target Audience, ChatGPT, Customer Insights, Data-Driven Marketing, Generative AI, Email Marketing, Social Media Campaigns, LLM Application, Content Creation, Social Media Content
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Packt
Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Data Modeling, Customer Analysis, Dashboard, Data Transformation, Dashboard Creation, Data Wrangling, Data Import/Export, Data Manipulation, Database Design, Business Intelligence, Interactive Data Visualization, Data Integration, Star Schema, Time Series Analysis and Forecasting, Data Cleansing, Relational Databases, Data Visualization Software
Beginner · Specialization · 1 - 4 Weeks