Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Google Cloud
Skills you'll gain: Google Cloud Platform, Product Support, Service Level, Technical Support and Services, Technical Support, Cloud Services, Technical Communication, Record Keeping, Issue Tracking, Personally Identifiable Information, Incident Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Model Training, Google Cloud Platform, Model Optimization, Model Deployment, Data Preprocessing, MLOps (Machine Learning Operations), Predictive Modeling, Google Analytics, Applied Machine Learning, Cloud Deployment, Cloud Storage, Machine Learning, Data Management
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, ChatGPT, Driving engagement, Content Optimization, Social Media Content, Content Strategy, Prompt Engineering, Digital Media Strategy, Target Audience, Social Media Campaigns, Social Media Marketing, Personalized Campaigns, Content Creation, Social Media, Content Scheduling, Drive Engagement, User Research, User Feedback, Copywriting, Storytelling
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Desktop Support, Package and Software Management, Technical Support and Services, Computer Hardware, Technical Support, Software Installation, System Support, Network Support, General Networking, Help Desk Support, Technical Documentation, Hardware Troubleshooting, Software Documentation, Customer Support, End User Training and Support, Computer Networking, Information Technology, Technical Writing, Computer Systems, Linux
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Video Editing, TikTok, Content Performance Analysis, Canva (Software), Photo/Video Production and Technology, Visual Storytelling, Content Scheduling, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Content Optimization, ChatGPT, Storytelling, Social Media Content, Content Creation, Videography, Social Media Strategy, Analytics, Video Production, Marketing
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance
Beginner · Specialization · 3 - 6 Months

IBM
Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Data Wrangling, SQL, Plot (Graphics), Exploratory Data Analysis, Unsupervised Learning, Model Evaluation, Data Cleansing, Jupyter, Data Literacy, Generative AI, Professional Networking, Data Import/Export
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Vibe coding, Responsible AI, AI powered creativity, Prompt Patterns, Brainstorming, Planning, AI literacy, Visual Storytelling, Prompt Engineering Tools, Generative AI, Data Wrangling, Data Analysis, Content Creation, Presentations, Business Communication, Artificial Intelligence, Data Visualization, Research, Project Management, Machine Learning
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Marketing, Digital Brand Strategy, Digital Marketing Campaigns, Customer Engagement, Journey Mapping, Digital Marketing Tools, Direct Marketing, Driving engagement, Marketing Strategy and Techniques, Online Advertising, Digital Advertising, MarTech, Data Architecture, Strategic Marketing, Social Media Marketing, Consumer Behaviour, Customer Insights, Emerging Technologies, Experimentation, Data Visualization
Beginner · Specialization · 3 - 6 Months