Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Responsible AI, Data Ethics, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, Business Marketing, AI Enablement, Governance, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, ChatGPT, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Customer Insights, Facebook, Marketing Analytics, Target Audience, Marketing Strategies, Marketing, Social Media, Social Media Marketing, Business Intelligence, Business
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Miro AI, Team Building, Collaborative Software, Customer Insights, Workflow Management, User Centered Design, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Web Analytics and SEO, Data-Driven Decision-Making, Data Analysis, Analytics, Customer Insights, Analysis, Descriptive Analytics, Trend Analysis, Performance Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Content Performance Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Key Performance Indicators (KPIs), Performance Metric, Customer Insights, AI Personalization, Performance Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Online Advertising, Content Creation, Facebook, Data Import/Export, Social Media, Social Media Marketing, Business Marketing, Business Analytics
Beginner · Guided Project · Less Than 2 Hours