Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Coursera
Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Effectiveness, Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, Key Performance Indicators (KPIs), AI Enablement, Promotions and Campaigns, ChatGPT, Target Audience, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Standard Operating Procedure, Customer Support, Product Support, Responsible AI, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Artificial Intelligence, AI Workflows, Data Ethics, Customer Insights, Deep Learning, Automation, Machine Learning, Natural Language Processing, Context Management
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Dashboard, Data Modeling, Data Transformation, Data Import/Export, Interactive Data Visualization, Business Intelligence, Time Series Analysis and Forecasting, Data Visualization Software, Data Cleansing, Trend Analysis
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
Beginner · Specialization · 1 - 3 Months

University of Virginia
Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Stakeholder Engagement, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Business Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management (CRM) Software, Relationship Building, Consultative Approaches, Solution Selling, Customer Insights
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, Business Analytics, Usability Testing, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Data Storytelling, Performance Metric, Consumer Behaviour, Key Performance Indicators (KPIs), Event Monitoring, Data Capture, Taxonomy, Technical Documentation
Intermediate · Course · 1 - 4 Weeks