• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.


Popular Customer Insights Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Business Intelligence

    Skills you'll gain: Stakeholder Engagement, Business Intelligence, Business Intelligence Software, Stakeholder Communications, Stakeholder Analysis, Data-Driven Decision-Making, Dashboard, Real Time Data, Data Integration, Data Modeling, Project Design, Data Analysis, Business Metrics, Plan Execution, Dashboard Creation, Business Process Improvement, Business Process, Project Implementation, Data Pipelines, Continuous Monitoring

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Personalized Campaigns, Big Data, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Order Delivery, Order Processing, Order Management, Google Ads, Digital Advertising, General Sales Practices, Market Research, Marketing, Retail Management, Advertising Campaigns, Sales Strategy, Sales, Business Research, Retail Store Operations, Shipping and Receiving, Marketing Strategies, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    224 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis with Python

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Analysis, Data Import/Export, Data Manipulation, Data Transformation, Predictive Modeling, Data Cleansing, Data Preprocessing, Model Evaluation, Data Processing, Data Science, Predictive Analytics, Model Training, Analytics, Model Optimization, Pandas (Python Package), Statistical Modeling, Data Visualization, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data

    Skills you'll gain: Apache Spark, Model Evaluation, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Classification Algorithms, Graph Theory, Data Pipelines, Network Model, Model Training, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Data Infrastructure, Data Presentation, Data Processing, MongoDB

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Supervised Learning, Recurrent Neural Networks (RNNs), Transfer Learning, Markov Model, Embeddings, Dimensionality Reduction, Large Language Modeling, Machine Learning Methods, Text Mining, Statistical Machine Learning, Fine-tuning, Artificial Neural Networks, Classification Algorithms, Data Preprocessing, Deep Learning, Tensorflow, Logistic Regression, Feature Engineering, Applied Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Introduction and Applications

    Skills you'll gain: Generative AI, Generative Model Architectures, ChatGPT, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Machine Learning, Data Synthesis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Building AI Powered Chatbots Without Programming

    Skills you'll gain: AI Workflows, Workflow Management, No-Code Development, Self Service Technologies, Application Deployment, IBM Cloud, Generative AI Agents, LLM Application, Generative AI, Customer Service, Context Management, Operational Efficiency, AI Integrations, Customer experience improvement, WordPress

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Use AI During Calls

    Skills you'll gain: Overcoming Objections, Phone Sales, Telephone Skills, Closing (Sales), Return On Investment, B2B Sales, Price Negotiation, Prompt Engineering, Customer Service, Data Storytelling, Real Time Data, Data-Driven Decision-Making, Persona (User Experience), Analysis, Data Visualization, Storytelling, Performance Metric, Business Metrics, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Building Agile Brand Ecosystems: Data, Culture & Growth

    Skills you'll gain: Dashboard, Brand Management, Brand Strategy, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Performance Measurement, Brand Loyalty, Digital Brand Strategy, Agile Methodology, Marketing Strategies, Data-Driven Marketing, Intercultural Competence, Culture Transformation, Sustainable Business, Experience Design, Customer experience improvement, Corporate Sustainability

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Project Manager

    Skills you'll gain: User Story, Stakeholder Engagement, Team Motivation, Project Management Life Cycle, Resource Management, Project Planning, Risk Management, Peer Review, Agile Software Development, Scrum (Software Development), Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Project Management, Interviewing Skills, Professional Networking, Leadership, Agile Project Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…303132…422

In summary, here are 10 of our most popular customer insights courses

  • Foundations of Business Intelligence: Google
  • AI For Business: University of Pennsylvania
  • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Data Analysis with Python: IBM
  • Big Data: University of California San Diego
  • Natural Language Processing: DeepLearning.AI
  • Generative AI: Introduction and Applications: IBM
  • Building AI Powered Chatbots Without Programming: IBM
  • Use AI During Calls: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok