What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

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Find the Best Digital Marketing Course for Your Goals

Status: New
Coursera Instructor Network
Advanced UX Strategies for Product Managers
Skills you'll gain: UI/UX Strategy, User Experience, User Experience Design, Design and Product, Data Storytelling, Experience Design, User Centered Design, Usability Testing, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), User Feedback, Wireframing, Customer experience improvement, Prioritization
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - Français
Skills you'll gain: SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Live: Streaming Engagement
Skills you'll gain: Live Streaming, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Customer Relationship Building, Discussion Facilitation, Community Development, Technical Support
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
SkillUp EdTech
Social Media Management
Skills you'll gain:
Intermediate · Course
Google Cloud
Work with Gemini Models in BigQuery - Deutsch
Skills you'll gain: Generative AI, Google Cloud Platform, Applied Machine Learning, SQL, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Query Languages, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - Bahasa Indonesia
Skills you'll gain: Generative AI, Customer Relationship Management, Predictive Modeling, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Big Data, Business Solutions
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Analytics: Optimize Performance
Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Data-Driven Decision-Making, Social Media, Digital Media Strategy, Social Media Management, Social Media Strategy, Trend Analysis, Performance Analysis, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Automatic Data Processing, Inc. (ADP)
Analyzing Job Needs and Creating Job Postings
Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising
Beginner · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - Português Brasileiro
Skills you'll gain: Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Python Programming
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera
User DNA: Crafting Personas & Journey Maps in Miro
Skills you'll gain: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Research, Qualitative Research, Design Software, Graphical Tools, Prioritization
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Insights: Crack the Algorithm
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - 繁體中文
Skills you'll gain: Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, SQL, Business Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital marketing courses

Advanced UX Strategies for Product Managers: Coursera Instructor Network
Work with Gemini Models in BigQuery - Français: Google Cloud
YouTube Live: Streaming Engagement: Coursera
Social Media Management: SkillUp EdTech
Work with Gemini Models in BigQuery - Deutsch: Google Cloud
Work with Gemini Models in BigQuery - Bahasa Indonesia: Google Cloud
Facebook Analytics: Optimize Performance: Coursera
Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)
Work with Gemini Models in BigQuery - Português Brasileiro: Google Cloud
User DNA: Crafting Personas & Journey Maps in Miro: Coursera

Digital Marketing Courses