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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • G

    Google Cloud

    Data Analytics and Visualization

    Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Looker (Software), Dashboard, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Spreadsheet Software, Dashboard Creation, SQL, Big Data, Business Intelligence, Data Pipelines, Data Literacy, Data Analysis, Data Transformation, Google Workspace, Extract, Transform, Load, Data Management

    ★ 4.3 (132) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Business Planning, Simulation and Simulation Software, Customer Analysis, Advanced Analytics, A/B Testing, Data Mining, Business Analysis, Ideation, Sprint Planning, Problem Solving, Critical Thinking

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Big Data, Network Analysis, AI Personalization, Network Model, Graphing, Analytics, Data Mining, AI Security, Deep Learning, Applied Machine Learning, Responsible AI, Artificial Intelligence, Data Ethics, Unsupervised Learning, Machine Learning, Algorithms, Research

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Customer Analysis, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Marketing Strategies, Search Engine Optimization, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Finance

    Skills you'll gain: Portfolio Management, Financial Data, Time Series Analysis and Forecasting, Performance Measurement, Financial Forecasting, Market Data, Forecasting, Performance Metric, Advanced Analytics, Analytics, Financial Trading, Performance Analysis, Financial Analysis, R Programming, Financial Market, Portfolio Risk, Trend Analysis, Investment Management, Investments, Risk Analysis

    ★ 4.4 (223) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Data Analytics

    Skills you'll gain: Feature Engineering, Data Ethics, Exploratory Data Analysis, Analytics, Data Analysis, Machine Learning Algorithms, Data Preprocessing, Unsupervised Learning, Data Cleansing, Data Science, NumPy, Data Manipulation, Data Transformation, Data Structures, Pandas (Python Package), Dimensionality Reduction, Classification Algorithms, Python Programming, Regression Analysis, Data Visualization

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Amsterdam

    Data Analytics for Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Data Visualization, Statistical Hypothesis Testing, Minitab, Statistical Visualization, Six Sigma Methodology, Regression Analysis, Probability Distribution, Statistical Methods, Descriptive Statistics, Data Analysis, Histogram, Lean Methodologies, Statistical Analysis, Statistical Software, Statistical Modeling, Probability & Statistics, Data-Driven Decision-Making, Analytics, Statistics

    ★ 4.8 (3.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Analysis Software, Data Ethics, Customer Insights, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    ★ 4.5 (203) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Social Media Analytics, Digital Media Strategy, Digital Marketing Campaigns, Digital Marketing Tools, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Social Media Marketing, Marketing Effectiveness, Earned Media, Social Media Campaigns, Social Media, Media Strategy, Content Performance Analysis, Analytics, Owned Media

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • O

    O.P. Jindal Global University

    Digital Marketing Analytics

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Digital Marketing Tools, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, MarTech, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns

    ★ 4.2 (13) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Advanced Analytics with Power BI

    Skills you'll gain: Dashboard Creation, Business Reporting, Business Intelligence Software, Data Import/Export, Data-Driven Decision-Making, Model Optimization

    ★ 4.7 (47) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Google Data Analytics Capstone: Complete a Case Study

    Skills you'll gain: LinkedIn, Data Analysis, Data Analysis Software, Data Processing, Spreadsheet Software, Case Studies, Analytics, Analytical Skills, Interviewing Skills, AI Enablement, Data Visualization Software, Artificial Intelligence, Portfolio Management, Data Presentation, Data Cleansing, Data Visualization, Presentations

    ★ 4.8 (20K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular digital analytics courses

  • Data Analytics and Visualization: Google Cloud
  • Analytics Project Ideation: University of Minnesota
  • Introduction to Social Media Analytics: Birla Institute of Technology & Science, Pilani
  • Google Analytics: Data-Driven Marketing Mastery with AI: Coursera
  • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign
  • Introduction to Data Analytics: Birla Institute of Technology & Science, Pilani
  • Data Analytics for Lean Six Sigma: University of Amsterdam
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Social Media Marketing Analytics: Illinois Tech
  • Digital Marketing Analytics: O.P. Jindal Global University

Skills you can learn in Business Essentials

Analytics (37)
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Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
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Business Communication (16)
Decision-making (16)
Leadership (15)

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