Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Contextual Advertising, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Quality Management, Project Closure, Scope Management, Team Management, Sprint Retrospectives, Project Management, Project Planning, Agile Project Management, Quality Assurance, Backlogs, Team Leadership, Project Scoping, Project Management Life Cycle, Stakeholder Analysis, Project Controls, Project Risk Management, Project Implementation, Change Management, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Containerization, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Virtual Networking, Cloud Computing, Application Development, Generative AI Agents, Data Storage Technologies, Cloud Computing Architecture, Network Infrastructure, Serverless Computing, Scalability
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Data Pipelines, Interactive Data Visualization, Business Reporting, Data-Driven Decision-Making, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, AI Enablement, Business Analysis, Data Analysis, SQL
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Digital Marketing, Content Strategy, Web Analytics, Marketing, AI Personalization, User Research, Competitive Analysis, Social Media, User Experience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months
Google Cloud
Skills you'll gain: User Provisioning, Data Governance, Google Workspace, Data Loss Prevention, Gmail, User Accounts, Google Gemini, Information Management, Email Security, Data Management, Data Security, Document Management, Identity and Access Management, Mobile Security, Records Management, Data Storage, Security Management, Cloud Security, Group Policy, Technical Support
Beginner · Professional Certificate · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Docs, Collaborative Software, Document Management, Google Workspace, Data Sharing, Data Integration
Beginner · Guided Project · Less Than 2 Hours