Google Analytics courses can help you learn data tracking, user behavior analysis, conversion optimization, and reporting techniques. You can build skills in interpreting metrics, creating dashboards, and setting up goals to measure success. Many courses introduce tools like Google Tag Manager and Google Data Studio, which enhance your ability to visualize data and automate tracking processes, making it easier to derive actionable insights from your analytics.

Skills you'll gain: Google Analytics, Data-Driven Marketing, Marketing Analytics, Email Automation, Dashboard Creation, Data-Driven Decision-Making, Web Analytics, Dashboard, Content Scheduling, Geospatial Information and Technology, Marketing, Data Analysis
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Data Governance, Data Storytelling, Marketing Analytics, Business Analytics, Data-Driven Marketing, Accounting, Responsible AI, Data Management, Data Visualization Software, Internal Controls, Classification Algorithms, Internal Auditing, Data-Driven Decision-Making, Analytical Skills, Data Preprocessing, Business Analysis, Analytics, Data Analysis, Power BI, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, People Management
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL
Beginner · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Data-Driven Marketing, Analytics, Digital Analysis, Customer Analysis, Digital Marketing Tools, Business Reporting, Customer Insights, Target Audience, Performance Reporting, Marketing Channel, Business Metrics, E-Commerce, Advertising Campaigns, Customer Acquisition Management, Event Monitoring, Customer Retention, Demography
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Looker (Software), Dashboard, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Spreadsheet Software, Dashboard Creation, SQL, Big Data, Business Intelligence, Data Pipelines, Data Literacy, Data Analysis, Data Transformation, Google Workspace, Extract, Transform, Load, Data Management
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: LinkedIn, Data Analysis, Data Analysis Software, Data Processing, Spreadsheet Software, Case Studies, Analytics, Analytical Skills, Interviewing Skills, AI Enablement, Data Visualization Software, Artificial Intelligence, Portfolio Management, Data Presentation, Data Cleansing, Data Visualization, Presentations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Deployment, Google Cloud Platform, MLOps (Machine Learning Operations), Tensorflow, Unstructured Data, Machine Learning Methods, Model Training, Applied Machine Learning, Cloud API, Big Data, Machine Learning, Jupyter
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, User Research, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Analytical Skills, Web Analytics, Analysis, Marketing Analytics, Data-Driven Decision-Making, Analytics, Data Analysis, Event Monitoring, Data Collection, Data Capture
Beginner · Course · 3 - 6 Months