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    • Market Research

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    711 results for "market research"

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      University of California, Davis

      Market Research

      Skills you'll gain: Entrepreneurship, Market Research, Research and Design, Marketing, Survey Creation, Basic Descriptive Statistics, Business Analysis, Communication, Data Analysis, Data Visualization, Probability & Statistics, Statistical Analysis, Digital Marketing, Market Analysis, Regression, Social Media, Storytelling, Geovisualization, Writing

      4.6

      (1.2k reviews)

      Beginner · Specialization · 3-6 Months

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      Queen Mary University of London

      Market Research

      Skills you'll gain: Research and Design, Entrepreneurship, Market Research, General Statistics, Probability & Statistics, Computer Programming, Programming Principles, Change Management, Dimensionality Reduction, Leadership and Management, Machine Learning, Strategy and Operations

      4.1

      (21 reviews)

      Beginner · Specialization · 3-6 Months

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      IE Business School

      Market Research and Consumer Behavior

      Skills you'll gain: Market Research, Research and Design, Design and Product, Human Computer Interaction, User Research, Business Psychology, Marketing, Marketing Psychology, Decision Making, Strategy

      4.4

      (4.5k reviews)

      Beginner · Course · 1-4 Weeks

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      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Entrepreneurship, Market Research, Research and Design

      Beginner · Course · 1-4 Weeks

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      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing, Market Analysis, Market Research, Research and Design, Design and Product, Entrepreneurship, Leadership and Management, Brand Management, Business Analysis, Communication, Customer Analysis, Sales, Strategy and Operations, Human Computer Interaction, Media Strategy & Planning, Strategy, User Research, Business Psychology, Finance, Investment Management, Marketing Psychology, Product Lifecycle, Product Management, Product Marketing, Product Strategy, Advertising, Decision Making, Planning, Supply Chain and Logistics

      4.5

      (5.6k reviews)

      Beginner · Specialization · 3-6 Months

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      University of California, Davis

      Research Report: Delivering Insights

      Skills you'll gain: Marketing, Communication, Data Visualization, Entrepreneurship, Market Research, Research and Design, Digital Marketing, Market Analysis, Social Media, Storytelling, Data Analysis, Geovisualization

      4.6

      (149 reviews)

      Intermediate · Course · 1-4 Weeks

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      University of London

      Business and Marketing Strategies

      Skills you'll gain: Leadership and Management, Entrepreneurship, Marketing, Strategy and Operations, Market Analysis, Sales, Strategy, Business Analysis, Business Psychology, Market Research, Marketing Psychology, Operations Management, Research and Design, Communication, Planning, Supply Chain and Logistics

      4.7

      (40 reviews)

      Beginner · Specialization · 3-6 Months

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      University of California, Davis

      Research Proposal: Initiating Research

      Skills you'll gain: Entrepreneurship, Market Research, Research and Design, Survey Creation, Communication, Writing

      4.6

      (813 reviews)

      Intermediate · Course · 1-4 Weeks

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      University of Pennsylvania

      Business Analytics

      Skills you'll gain: Business Analysis, Data Analysis, Probability & Statistics, Statistical Analysis, General Statistics, Research and Design, Forecasting, Strategy and Operations, Correlation And Dependence, Financial Analysis, Accounting, Human Resources, Marketing, Operational Analysis, Operations Management, Operations Research, Probability Distribution, Spreadsheet Software, Supply Chain and Logistics, Customer Analysis, Financial Accounting, Market Analysis, Market Research, Basic Descriptive Statistics, Exploratory Data Analysis, Finance, People Management, Performance Management, Regulations and Compliance, Statistical Tests, Talent Management, Collaboration, Communication, Critical Thinking, Data Management, Data Mining, Data Model, Data Visualization, Generally Accepted Accounting Principles (GAAP), HR Tech, Leadership Development, Leadership and Management, MarTech, Marketing Management, Media Strategy & Planning, Microsoft Excel, Organizational Development, Plot (Graphics), Process Analysis, Recruitment, Statistical Programming, Statistical Visualization, Applied Mathematics, Big Data, Business Psychology, Computational Logic, Computer Programming, Computer Programming Tools, Data Analysis Software, Data Structures, Decision Making, Entrepreneurship, Estimation, Mathematics, Network Analysis, People Analysis, People Development, Regression, Sales, Strategy, Theoretical Computer Science

      4.6

      (17.2k reviews)

      Beginner · Specialization · 3-6 Months

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      Free

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      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Marketing, Business Psychology, Marketing Psychology, MarTech, Emotional Intelligence, Human Learning, Leadership and Management, Entrepreneurship, Market Research, Research and Design

      4.7

      (2.9k reviews)

      Beginner · Course · 1-3 Months

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      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience

      4.6

      (11.5k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing, Business Analysis, Market Analysis, Brand Management, Communication, Customer Analysis, Market Research, Marketing Management, Research and Design, Benefits, Change Management, Compensation, Conflict Management, Correlation And Dependence, Customer Relationship Management, Digital Marketing, FinTech, Finance, Financial Management, HR Tech, Human Resources Operations, Investment Management, Leadership Development, Marketing Design, Mergers & Acquisitions, Payments, Probability & Statistics, Professional Development, Recruitment, Regression, Regulations and Compliance, Risk Management, Securities Sales, Securities Trading, Statistical Analysis, Talent Management, Underwriting, Entrepreneurship, Experiment, General Statistics, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.7

      (6.3k reviews)

      Beginner · Course · 1-3 Months

    Searches related to market research

    market research and consumer behavior
    introduction to market research
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    In summary, here are 10 of our most popular market research courses

      Skills you can learn in Marketing

      Market (economics) (28)
      Social Media (15)
      Marketing Strategy (14)
      Analytics (13)
      Brand (13)
      Digital Marketing (13)
      Marketing Analytics (11)
      Plan (11)
      Advertising (9)
      Modeling (9)
      Social Media Marketing (9)
      Brand Management (7)

      Frequently Asked Questions about Market Research

      • Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

        Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

        Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

        In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

      • In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

        According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

      • Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

        Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

      • A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

      • Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

      • Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

      This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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