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    • Market Research

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    710 results for "market research"

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      University of Pennsylvania

      Business and Financial Modeling

      Skills you'll gain: Business Analysis, Data Analysis, Probability & Statistics, Accounting, General Statistics, Leadership and Management, Spreadsheet Software, Finance, Financial Accounting, Decision Making, Financial Analysis, Probability Distribution, Statistical Analysis, Investment Management, Entrepreneurship, Basic Descriptive Statistics, Data Model, Forecasting, General Accounting, Microsoft Excel, Planning, Statistical Tests, Strategy, Strategy and Operations, Business Transformation, Data Management, Estimation, Marketing, Regression, Sales, Supply Chain and Logistics, Taxes, Risk Management, Business Research, Correlation And Dependence, Data Visualization, Financial Management, Management Accounting, Research and Design, Statistical Visualization, Corporate Accouting, Performance Management, Accounts Payable and Receivable, Cash Management, Data Analysis Software, Design and Product, Market Research, Mathematics, Problem Solving, Product Management, Product Marketing

      4.5

      (10.2k reviews)

      Beginner · Specialization · 3-6 Months

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      Google

      Análisis de Datos de Google

      Skills you'll gain: Data Analysis, Data Management, Business Analysis, Statistical Programming, Databases, Data Visualization, SQL, Entrepreneurship, Research and Design, Sales, Process Analysis, Strategy and Operations, Leadership and Management, R Programming, Computer Programming, Project Management, Marketing, Microsoft Excel, Spreadsheet Software, Probability & Statistics, Communication, Security Engineering, Theoretical Computer Science, Visualization (Computer Graphics), Big Data, General Statistics, Computer Architecture, Accounting, Business Development, Financial Analysis, Innovation, Market Research, Scientific Visualization, Computer Graphics, Data Structures, Operating Systems, Problem Solving, Programming Principles, Software Security, System Security, Business Communication, Computer Networking, Data Model, Network Security, Plot (Graphics), Tableau Software, Web Development, Data Visualization Software, Database Administration, Interactive Data Visualization, Security Strategy, Strategy, Visual Design, Algorithms, Bioinformatics, Cloud Computing, Computer Programming Tools, Conflict Management, Data Analysis Software, Database Application, Database Design, Decision Making, Emotional Intelligence, Graphic Design, Human Resources, Network Architecture, Network Model, People Management, Small Data, Statistical Analysis, Finance, Journalism, Leadership Development, Mergers & Acquisitions, Software Engineering

      4.8

      (3.5k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Entrepreneurship, Strategy, Entrepreneurial Finance, Finance, Marketing, Research and Design, Decision Making, Human Resources, Innovation, Accounting, Advertising, Business Analysis, Communication, Financial Accounting, Financial Management, Investment Management, Market Research, Recruitment, B2B Sales, Brand Management, Business Design, Business Research, Customer Analysis, Customer Relationship Management, Data Analysis, Digital Marketing, Financial Analysis, Human Resources Operations, Leadership Development, Leadership and Management, Persona Research, Planning, Sales, Survey Creation, Visual Design, Business Process Management, Business Psychology, Design and Product, Forecasting, General Accounting, Market Analysis, Media Strategy & Planning, Organizational Development, Probability & Statistics, Product Development, Product Management, Product Marketing, Public Relations, Strategy and Operations, Supply Chain and Logistics

      4.8

      (5.2k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: Finance, FinTech, BlockChain, Entrepreneurship, Entrepreneurial Finance, Machine Learning, Risk Management, Investment Management, Algorithms, Machine Learning Algorithms, Theoretical Computer Science, Business Analysis, Customer Analysis, Market Research, Payments, Regulations and Compliance, Research and Design, Business Process Management, Financial Management, Strategy and Operations

      4.6

      (3.3k reviews)

      Beginner · Specialization · 3-6 Months

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      Google

      Diseño de Experiencia del Usuario (UX) de Google

      Skills you'll gain: Human Computer Interaction, Research and Design, User Experience, Business Psychology, User Experience Design, Communication, Entrepreneurship, Leadership and Management, Design and Product, Problem Solving, Visual Design, Marketing, Front-End Web Development, Web Development, Adaptability, Brand Management, Business Communication, Collaboration, Computer Graphic Techniques, Computer Graphics, Finance, Operating Systems, Planning, Product Design, Risk Management, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, Systems Design, Theoretical Computer Science, User Research, Accounting, Advertising, Audit, Interactive Design, Market Research, Web Design

      4.8

      (1.8k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Illinois at Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Marketing, Digital Marketing, Research and Design, Communication, Entrepreneurship, Sales, Leadership and Management, Business, Marketing Management, Market Research, Marketing Design, Strategy and Operations, Media Strategy & Planning, Media Production, Design and Product, Strategy, Business Analysis, Market Analysis, Product Marketing, Customer Analysis, Advertising Sales, Business Development, Product Management, Advertising, Brand Management, MarTech, Influencing, Social Media, Business Design, Collaboration, Data Analysis, Finance, Public Relations, Search Engine Optimization, Web Design, Web Development, Business Psychology, Change Management, Customer Support, Human Learning, Journalism, Marketing Psychology, Packaging and Labeling, Product Design, Survey Creation, Visual Design, Accounting, Back-End Web Development, Big Data, Computer Graphics, Data Analysis Software, Data Management, Data Visualization, Exploratory Data Analysis, Human Computer Interaction, Product Development, Statistical Analysis, Supply Chain and Logistics, Virtual Reality

      4.7

      (22k reviews)

      Beginner · Specialization · 3-6 Months

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      Google Cloud

      Preparing for Google Cloud Certification: Cloud Security Engineer

      Skills you'll gain: Cloud Computing, Security Engineering, Computer Networking, Cloud Platforms, Network Security, Google Cloud Platform, Web Development, Full-Stack Web Development, Computer Architecture, Software Security, System Security, Android Development, Mobile Development, Cloud Storage, Distributed Computing Architecture, Finance, Kubernetes, Cloud Infrastructure, Cloud Load Balancing, Google App Engine, Operations Management, Regulations and Compliance, Security Strategy, Strategy and Operations, Operating Systems, Billing & Invoicing, Accounting, Audit, Bioinformatics, Cloud API, Cloud Engineering, Computer Graphic Techniques, Computer Graphics, Continuous Delivery, Continuous Integration, Cryptography, Cyberattacks, DevOps, Entrepreneurship, Machine Learning, Market Research, Probability & Statistics, Research and Design, Software As A Service, Software Engineering, Software Testing, Theoretical Computer Science, Big Data, Cloud Applications, Cloud Management, Computer Security Incident Management, Computer Security Models, Data Management, Databases, Extract, Transform, Load, Machine Learning Software, Mathematics, Network Analysis, Network Model, Security Software

      4.7

      (48k reviews)

      Intermediate · Professional Certificate · 3-6 Months

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      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing, Data Analysis, Digital Marketing, Advertising, Business Analysis, Marketing Management, Media Strategy & Planning, Statistical Analysis, Probability & Statistics, Communication, Market Analysis, Experiment, General Statistics, Statistical Programming, Computer Programming, Data Visualization, Market Research, Python Programming, Regression, Statistical Tests, Basic Descriptive Statistics, Brand Management, Data Analysis Software, Data Management, Data Visualization Software, Databases, Forecasting, Probability Distribution, Research and Design, SQL, Spreadsheet Software, Storytelling, Accounting, Computer Networking, Entrepreneurship, Finance, Leadership and Management, Network Security, Operating Systems, Regulations and Compliance, Sales, Security Engineering, Security Strategy, Strategy, Strategy and Operations, System Security, Tableau Software, Web Development

      4.7

      (1.6k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      IESE Business School

      Foundations of Management

      Skills you'll gain: Accounting, Financial Accounting, Communication, Entrepreneurship, Human Resources, Leadership and Management, Business Psychology, Finance, Financial Management, Leadership Development, Market Analysis, Market Research, Marketing, Research and Design, Brand Management, Business Analysis, Collaboration, Customer Analysis, Management Accounting, Marketing Management, People Management, Strategy and Operations, Business Communication, Business Development, Conflict Management, Culture, Design and Product, Emotional Intelligence, Employee Relations, Financial Analysis, Marketing Psychology, Media Strategy & Planning, Organizational Development, People Development, Product Lifecycle, Sales, Data Analysis, Forecasting, General Accounting, Operational Analysis, Probability & Statistics, Product Marketing

      4.8

      (4.4k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Virginia

      Agile Development

      Skills you'll gain: Agile Software Development, Software Engineering, Computer Science, Design and Product, Leadership and Management, Business Analysis, Data Analysis, User Experience, Product Management, Product Design, Product Development, Advertising, Application Development, Business Intelligence, Business Process Management, Business Psychology, Communication, Continuous Delivery, DevOps, Entrepreneurship, Human Computer Interaction, Human Learning, Market Research, Marketing, Operations Management, Persona Research, Problem Solving, Project Management, Research and Design, Scrum (Software Development), Software Architecture, Software Testing, Strategy, Strategy and Operations, Supply Chain Systems, Supply Chain and Logistics, Theoretical Computer Science, User Research

      4.7

      (4.4k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Maryland, College Park

      Product Ideation, Design, and Management

      Skills you'll gain: Entrepreneurship, Design and Product, Leadership and Management, Strategy and Operations, Product Management, Product Development, Human Resources, Marketing, Research and Design, Sales, Strategy, Finance, Human Computer Interaction, Business Analysis, Market Analysis, Supply Chain and Logistics, Product Marketing, Business Psychology, User Experience, Market Research, Accounting, Data Analysis, Financial Analysis, Software Engineering, Project Management, Product Design, Agile Software Development, Collaboration, Communication, Financial Management, Product Lifecycle, User Research, People Development, Product Strategy, Customer Analysis, Entrepreneurial Finance, Software Testing, Adaptability, Behavioral Economics, Computer Architecture, Computer Networking, Critical Thinking, Decision Making, Innovation, Leadership Development, Network Architecture, Operations Management, Problem Solving, Professional Development, Software Architecture, Theoretical Computer Science

      4.5

      (331 reviews)

      Beginner · Specialization · 3-6 Months

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      University of Illinois at Urbana-Champaign

      Strategic Leadership and Management

      Skills you'll gain: Leadership and Management, Entrepreneurship, Marketing, Sales, Strategy and Operations, Strategy, Human Resources, Business Psychology, Organizational Development, Communication, Leadership Development, Research and Design, Budget Management, Finance, Negotiation, Collaboration, Decision Making, Investment Management, Performance Management, Adaptability, Business Development, Change Management, Culture, Market Research, Business Analysis, Business Communication, Business Design, Business Process Management, Conflict Management, Creativity, Human Learning, Human Resources Operations, Innovation, Mergers & Acquisitions, People Development, Planning, Problem Solving

      4.8

      (8.3k reviews)

      Beginner · Specialization · 3-6 Months

    Searches related to market research

    market research and consumer behavior
    introduction to market research
    1234…60

    In summary, here are 10 of our most popular market research courses

    • Business and Financial Modeling: University of Pennsylvania
    • Análisis de Datos de Google: Google
    • Entrepreneurship: University of Pennsylvania
    • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
    • Diseño de Experiencia del Usuario (UX) de Google: Google
    • Digital Marketing: University of Illinois at Urbana-Champaign
    • Preparing for Google Cloud Certification: Cloud Security Engineer: Google Cloud
    • Meta Marketing Analytics: Meta
    • Foundations of Management: IESE Business School
    • Agile Development: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    • Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

      Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

      Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

      In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    • In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

      According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    • Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

      Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    • A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    • Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    • Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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