• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • S

    SkillUp

    GenAI for Business Process Automation

    Skills you'll gain: Prompt Engineering, Business Workflow Analysis, Business Process Automation, AI Workflows, Agentic Workflows, Prompt Engineering Tools, Generative AI Agents, AI Integrations, AI Orchestration, Automation, Model Deployment, AI Enablement, Performance Measurement, Generative AI, No-Code Development, Decision Intelligence, Responsible AI, Process Optimization, System Monitoring, Scalability

    4.4 stars, 27 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (27) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

    Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Retrieval-Augmented Generation, Prompt Patterns, Agentic systems, Agentic Workflows, Generative AI, LLM Application, AI literacy, Email Automation, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, AI Workflows, AI powered creativity, Artificial Intelligence, Automation

    4.8 stars, 8.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (8.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • L

    L&T EduTech

    Fundamentals of Robotics & Industrial Automation

    Skills you'll gain: Robotics, Machine Controls, Automation Engineering, Programmable Logic Controllers, Electrical Equipment, Control Systems, Automation, Simulation and Simulation Software, Manufacturing Processes, Human Machine Interfaces, Simulations, Industrial Engineering, Equipment Design, Internet Of Things, Matlab, Electronic Components, Engineering, Scientific, and Technical Instruments, Process Control

    4.4 stars, 129 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (129) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Advancing Women in Tech

    AI Automation with Claude

    Skills you'll gain: AI Workflows, Retrieval-Augmented Generation, Prompt Patterns, Multimodal Prompts, AI Personalization, AI literacy, Context Management

    4.7 stars, 44 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (44) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Google IT Automation with Python

    Skills you'll gain: Version Control, Cloud Management, Test Automation, Infrastructure As A Service (IaaS), Cloud Computing, Cloud Infrastructure, Virtual Machines, Development Testing, Test Script Development, Scripting, Network Troubleshooting, Cloud Services, Email Automation, Web Presence, Python Programming, CI/CD, Configuration Management, Program Development, Containerization, Unit Testing

    4.8 stars, 56K reviews, Advanced, Professional Certificate, 3 - 6 Months

    ★ 4.8 (56K) · Advanced · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Product Planning, Market Research, Product Marketing, Marketing Communications, Product Lining, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Marketing Management, Target Market, Decision Making, Marketing

    4.5 stars, 6.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (6.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data-Driven Marketing, Digital Brand Strategy, Digital Marketing Campaigns, Customer Engagement, Journey Mapping, Digital Marketing Tools, Direct Marketing, Driving engagement, Marketing Strategy and Techniques, Online Advertising, Digital Advertising, MarTech, Strategic Marketing, Data Architecture, Social Media Marketing, Consumer Behaviour, Customer Insights, Emerging Technologies, Experimentation, Data Visualization

    4.7 stars, 23K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (23K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • A

    Adobe

    Digital Marketing

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Target Audience, Promotions and Campaigns, Conversion Funnel Analysis, Marketing Effectiveness, Product Promotion, Driving engagement, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Diversity Marketing, Target Market

    4.8 stars, 345 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (345) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel

    4.8 stars, 148 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (148) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Software QA & Test Automation Engineering

    Skills you'll gain: Selenium (Software), Postman API Platform, JUnit, Test Automation, API Testing, Software Quality Assurance, Test Tools, Test Script Development, Quality Assurance, Unit Testing, Software Testing, Continuous Integration, Automation, Data Validation, Performance Testing, Test Case, Agile Methodology, Integration Testing, Debugging, Javascript

    4.7 stars, 78 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (78) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Communication Planning, Campaign Planning, Market Opportunities

    4.8 stars, 36 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (36) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Literacy, Data Integration, Analytics, Data Analysis

    4.8 stars, 2.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (2.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…111213…472

In summary, here are 10 of our most popular marketing automation courses

  • GenAI for Business Process Automation: SkillUp
  • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University
  • Fundamentals of Robotics & Industrial Automation: L&T EduTech
  • AI Automation with Claude: Advancing Women in Tech
  • Google IT Automation with Python: Google
  • Marketing Strategy: IE Business School
  • Digital Marketing: University of Illinois Urbana-Champaign
  • Digital Marketing: Adobe
  • Marketing Strategy: Illinois Tech
  • Software QA & Test Automation Engineering: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok