• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Status: Free
    Free
    C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    728 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Development Representative

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Customer Relationship Management (CRM) Software, Lead Generation, Sales Development, Intercultural Competence, Time Management, Business Writing, Business Correspondence, Salesforce, Writing, Productivity, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Interviewing Skills, Professional Development, Sales

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    618 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Gandhian Thought and Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Communication Planning, Crisis Management, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Social Media, Ethical Standards And Conduct, Target Audience, Journalism, Writing, Branding, Strategic Decision-Making, Driving engagement, Brand Strategy, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    783 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NCFM Banking Credit and Investment Skills

    Skills you'll gain: Banking Services, Lending and Underwriting, Commercial Banking, General Lending, Bank Regulations, Deposit Accounts, Banking, Loans, Consumer Lending, Retail Banking, Investments, Loan Origination, Payment Systems, Financial Inclusion, Financial Market, Customer Relationship Management, Investment Management, Wealth Management, Credit Risk, Tax Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Fundamentals

    Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Data Cleansing, Sales Enablement, Business Process Management, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Automation, Cloud Computing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    267 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Ratio Analysis & Valuation Methods

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Valuation, Financial Statements, Operational Efficiency, Financial Acumen, Working Capital, Profit and Loss (P&L) Management, Business Metrics, Gross Profit, Operational Analysis, Financial Modeling, Financial Data, Balance Sheet, Return On Investment, General Finance, Finance, Income Statement, Analysis, Market Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Telephone Skills, Greeting Customers, Service Level, Help Desk Support, Customer and Client Support, Personal Attributes, Technical Support and Services, Customer Relationship Management, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Customer Service (with AI)

    Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Customer Analysis, Customer Relationship Building, Dashboard Creation, Relationship Management, AI Personalization, Customer experience improvement, Customer Communications Management, Customer Service, Solution Design

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Customer Insights and Personalization with Machine Learning

    Skills you'll gain: AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Customer Analysis, Marketing Analytics, Data Transformation, Predictive Analytics, Customer Engagement, Predictive Modeling, Data-Driven Marketing, Machine Learning Methods, Customer experience improvement, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Text Mining, Marketing Strategies, Business Intelligence, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Operations: Automation, Analytics & Strategy

    Skills you'll gain: Sales Strategy, Sales Process, Microsoft Copilot, Sales Operations, Sales Enablement, Responsible AI, Generative AI Agents, Anthropic Claude, Sales, Report Writing, HubSpot CRM, Email Automation, Generative AI, Business Process Automation, Automation, Workflow Management, Customer Relationship Management, Forecasting, Revenue Forecasting, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    119 reviews

    Intermediate · Specialization · 1 - 3 Months

1…161162163…277

In summary, here are 10 of our most popular marketing courses

  • Create a Google Ads Search Campaign: Coursera
  • Salesforce Sales Development Representative: Salesforce
  • Gandhian Thought and Communication: Sage Publications
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • NCFM Banking Credit and Investment Skills: EDUCBA
  • Develop a Company Website with Wix: Coursera
  • Salesforce Fundamentals: University of California, Irvine
  • Ratio Analysis & Valuation Methods: Starweaver
  • Customer Service Fundamentals: Knowledge Accelerators
  • Microsoft Customer Service (with AI): Microsoft

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok