Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management
Beginner · Guided Project · Less Than 2 Hours

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Customer Relationship Management (CRM) Software, Lead Generation, Sales Development, Intercultural Competence, Time Management, Business Writing, Business Correspondence, Salesforce, Writing, Productivity, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Interviewing Skills, Professional Development, Sales
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Sage Publications
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Communication Planning, Crisis Management, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Social Media, Ethical Standards And Conduct, Target Audience, Journalism, Writing, Branding, Strategic Decision-Making, Driving engagement, Brand Strategy, Storytelling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Banking Services, Lending and Underwriting, Commercial Banking, General Lending, Bank Regulations, Deposit Accounts, Banking, Loans, Consumer Lending, Retail Banking, Investments, Loan Origination, Payment Systems, Financial Inclusion, Financial Market, Customer Relationship Management, Investment Management, Wealth Management, Credit Risk, Tax Management
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Data Cleansing, Sales Enablement, Business Process Management, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Automation, Cloud Computing
Beginner · Specialization · 1 - 3 Months
Starweaver
Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Valuation, Financial Statements, Operational Efficiency, Financial Acumen, Working Capital, Profit and Loss (P&L) Management, Business Metrics, Gross Profit, Operational Analysis, Financial Modeling, Financial Data, Balance Sheet, Return On Investment, General Finance, Finance, Income Statement, Analysis, Market Analysis
Intermediate · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Customer Service, Problem Solving, Customer Support, Telephone Skills, Greeting Customers, Service Level, Help Desk Support, Customer and Client Support, Personal Attributes, Technical Support and Services, Customer Relationship Management, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Customer Analysis, Customer Relationship Building, Dashboard Creation, Relationship Management, AI Personalization, Customer experience improvement, Customer Communications Management, Customer Service, Solution Design
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Customer Analysis, Marketing Analytics, Data Transformation, Predictive Analytics, Customer Engagement, Predictive Modeling, Data-Driven Marketing, Machine Learning Methods, Customer experience improvement, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Text Mining, Marketing Strategies, Business Intelligence, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Strategy, Sales Process, Microsoft Copilot, Sales Operations, Sales Enablement, Responsible AI, Generative AI Agents, Anthropic Claude, Sales, Report Writing, HubSpot CRM, Email Automation, Generative AI, Business Process Automation, Automation, Workflow Management, Customer Relationship Management, Forecasting, Revenue Forecasting, Data-Driven Decision-Making
Intermediate · Specialization · 1 - 3 Months