• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Media and Communications, Corporate Communications, Strategic Communication, Journalism, Branding, Storytelling, Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening - 2026

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Sales Presentations, Enterprise Sales, Negotiation, Proposal Writing, Price Negotiation, New Business Development, Consultative Selling, Selling Techniques, Contract Negotiation, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Costos para los Negocios

    Skills you'll gain: Cost Accounting, Operating Cost, Management Reporting, Small Business Accounting, Cost Control, Cost Management, Management Accounting, Cost Estimation, Financial Reporting, Resource Consumption Accounting, Expense Management, Operating Expense, Inventory Accounting, Material Handling, Accounting Records, Resource Allocation, Business Administration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Corporate Strategy, Innovation, Competitive Intelligence, Business Priorities, Growth Strategies, Market Analysis, Strategic Marketing, Value Propositions, Business Administration, Product Strategy, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    513 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Product Planning, Marketing Planning, Market Research, Target Market, Product Marketing, Marketing Strategies, Go To Market Strategy, Marketing Strategy and Techniques, Market Opportunities, Marketing Budgets, Business Analytics, Market Analysis, Business Strategy, Business Planning, Consumer Behaviour, Entrepreneurship, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    301 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Strategy, Thought Leadership, Brand Management, Branding, Employee Engagement, Drive Engagement, Organizational Leadership, Marketing Communications, Brand Awareness, Oral Expression, Strategic Communication, Strategic Leadership, Team Motivation, Motivational Skills, Storytelling, Leadership, Influencing, Performance Measurement, Verbal Communication Skills, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    880 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Experimentation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Responsible AI, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Custom Reports in Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business II

    Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Organizational Structure, Staff Management, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

1…168169170…278

In summary, here are 10 of our most popular marketing courses

  • Working with the Media: University of Colorado Boulder
  • B2B Sales: High-Impact Questions, Active Listening - 2026: Alex Genadinik
  • Costos para los Negocios: Universidad de Chile
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • Estrategia Empresarial: Universidad Austral
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
  • Complete Executive Leadership: Starweaver
  • Custom Reports in Google Analytics: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok