Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Workflow Management, Graphic Design, Customer Engagement, Layout Design, Information Architecture, Design, Ideation, Digital Publishing, Marketing, Entrepreneurship, Digital Content, Business
Intermediate · Guided Project · Less Than 2 Hours

Michigan State University
Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Resource Allocation, Business Modeling, Resource Management, Resource Planning, Sales Development, Sales Strategy, Commercialization, Plan Execution, Customer Relationship Building, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing Planning, Entrepreneurial Finance, Operating Budget, Marketing
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Social Media Analytics, Unstructured Data, Analytics, Cloud Computing, Cloud Infrastructure, Data-Driven Marketing, Data Science, Fraud detection, Customer Retention, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Generative AI, Business Process Automation, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Economics, Policy, and Social Studies, Market Analysis, Tax, Cost Benefit Analysis, Policy Analysis, Public Policies, Resource Allocation, Consumer Behaviour, Revenue Management, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Entrepreneurship, Market Opportunities, Market Research, Market Analysis, Innovation, Target Market, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Customer Insights, Entrepreneurial Finance, Business Modeling
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, Consultative Selling, Sales Process, Selling Techniques, Sales, Sales Development, Customer Relationship Management, Consultative Approaches, Solution Selling, Prospecting and Qualification, Customer Relationship Building, Customer Acquisition Management, Value Propositions, Needs Assessment
Beginner · Course · 1 - 4 Weeks

Interactive Brokers
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Market Data, Corporate Sustainability, Investment Management, Sustainability Standards, Sustainable Business, Environmental Regulations, Financial Market, Investments, Data Ethics, Sustainability Reporting, Financial Data, Market Analysis, Business Ethics, Regulatory Compliance, Environmental Issue, Capital Markets, Data Science, Risk Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Overcoming Objections, Sales Development, Growth Mindedness, Oral Expression, Lead Generation, Time Management, Customer Relationship Management, Active Listening, Customer Relationship Management (CRM) Software, Enthusiasm, Constructive Feedback, Consultative Selling, Selling Techniques, Verbal Communication Skills, Intercultural Competence, Sales Enablement, Social Skills, Interviewing Skills, Technical Sales, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking
Beginner · Specialization · 3 - 6 Months
Pontificia Universidad Católica de Chile
Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, New Product Development, Innovation, Plan Execution, Entrepreneurship, Market Analysis
Beginner · Course · 1 - 4 Weeks