Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Advancing Women in Tech
Skills you'll gain: Product Management, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Development, Market Share, Competitive Analysis, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Customer Engagement, Business Leadership, Persuasive Communication, Market Analysis, Persona Development, B2B Sales, Press Releases
Beginner · Course · 1 - 4 Weeks

Interactive Brokers
Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Web Design, Canva (Software), Web Design and Development, Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Social Media, Design Software, Graphic Design, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

University of New Mexico
Skills you'll gain: Business Management, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Corporate Strategy, Performance Measurement, Resource Management, Competitive Intelligence, Competitive Analysis, Entrepreneurship, Market Dynamics, Market Intelligence, Key Performance Indicators (KPIs), Innovation, Resource Allocation, Market Trend, Marketing
Mixed · Course · 1 - 3 Months

Technical University of Munich (TUM)
Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Sustainability Standards, Innovation, Quality Assessment, Supply And Demand, Economics, Coordination
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Marketing Automation, Automation, Account Management, Advertising, Marketing, Branding
Intermediate · Guided Project · Less Than 2 Hours

28DIGITAL
Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Selling Techniques, Market Opportunities, Innovation, Sales Process, Market Analysis, Marketing, General Sales Practices, Ideation, Marketing Strategy and Techniques, Target Market, Marketing Strategies, Competitive Analysis, Business Strategy, Strategic Marketing
Intermediate · Specialization · 3 - 6 Months

University of Minnesota
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care Procedure and Regulation, Health Care, Medical Equipment and Technology, Pharmaceutical Sales, Medical Management, Health Technology, Biomedical Technology, Market Dynamics, Managed Care, Medicare, Health Administration, Medicaid, Health Policy, Innovation, Cultural Diversity, Insurance
Beginner · Course · 1 - 3 Months

Interactive Brokers
Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Securities (Finance), Market Data, Market Dynamics, Market Liquidity, Investments, Portfolio Risk, Profit and Loss (P&L) Management, Market Analysis, Order Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing
Intermediate · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Oral Expression, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications
Beginner · Specialization · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Professional Networking, Performance Metric
Mixed · Course · 1 - 3 Months