Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

STARWEAVER
Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks
Skills you'll gain: Crisis Management, Business Ethics, Corporate Communications, Communication Planning, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Media and Communications, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Workplace inclusivity, Communication, Internal Communications, Diversity Equity and Inclusion Initiatives, Leadership and Management, Business Strategy, Marketing
Beginner · Course · 1 - 3 Months

University of London
Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, Market Analysis, Strategic Thinking, Business Analysis, Product Strategy, Analysis, Product Lifecycle Management, Market Share, Business Management, Corporate Strategy, Strategic Decision-Making, Organizational Strategy, Growth Strategies, Case Studies, Cultural Diversity, Culture
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Branding, Diversity Marketing, Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Cultural Sensitivity, Culture, Intercultural Competence, Strategic Marketing, Marketing Strategies, Marketing, Psychology
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Service Improvement, Risk Management, Financial Acumen, Tax Preparation, Business Process Automation, Budget Management, Risk Mitigation, Contract Management, Business Strategies, Tax Management, Accounting and Finance Software, Business Strategy, Process Improvement, Entrepreneurship, Marketing, Leadership and Management
Beginner · Specialization · 3 - 6 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, Human Resource Strategy, Human Capital, Human Resources, People Management, Job Evaluation, Talent Management, People Development, Compensation Management, Compensation and Benefits, Compensation Strategy, Compensation Analysis, Workforce Management, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Social Media Strategy, Web Presence, Administration, Editing, Customer Communications Management, Marketing Automation, Marketing, Automation
Beginner · Guided Project · Less Than 2 Hours

Peking University
Skills you'll gain: Communication Strategies, Non-Verbal Communication, Communication, Strategic Communication, Team Building, Business Communication, Team Management, Internal Communications, Interviewing Skills, Interpersonal Communications, Negotiation, Public Speaking, Intercultural Competence, Cultural Diversity, Cultural Sensitivity
Mixed · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Market Dynamics, Revenue Management, Strategic Marketing, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Customer Insights, Market Share, Business Economics, B2B Sales
Intermediate · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Professional Networking, Performance Metric
Mixed · Course · 1 - 3 Months