Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Market Analysis, Market Data, Public Policies, Consumer Behaviour, Cost Benefit Analysis, Policty Analysis, Research, and Development, Price Negotiation, Decision Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Salesforce Development, Salesforce, Systems Integration, Data Integration, Web Services, Integration Testing, Application Programming Interface (API), Software Design Patterns, Restful API, Complex Problem Solving, Business Solutions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Campaign Management, Registration, Marketing, E-Commerce, Social Media, Business
Beginner · Guided Project · Less Than 2 Hours

Parsons School of Design, The New School
Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Process, Business Strategy, Innovation, Sustainable Business, Product Design, Design, Market Analysis, User Experience, Customer experience improvement, User Research
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, Registration, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Color Theory, Digital Design, Graphic and Visual Design, Graphic Design, Storytelling, Web Content, Creative Design, Data Sharing, Marketing, Advertising
Intermediate · Guided Project · Less Than 2 Hours