Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Rapport Building, Selling Techniques, Customer Engagement, Trustworthiness, Consultative Selling, Greeting Customers, Relationship Building, Oral Expression, Customer Relationship Building, Verbal Communication Skills, Client Support, Relationship Management, Sales Support, Business Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Communication Planning, Project Documentation, Collaborative Software, Taking Meeting Minutes, Accountability Frameworks, Internal Communications, Accountability, Stakeholder Communications, Meeting Facilitation, Document Management, Project Coordination, Workflow Management, Project Management, Communication, Stakeholder Engagement, Governance, Business Communication, Digital Communications
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Ideation, Creative Thinking, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Performance Metric, Process Improvement, Digital Design, Digital Communications
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, ChatGPT, AI powered creativity, Prompt Engineering, AI literacy, Artificial Intelligence, Video Production, Copywriting, Content Creation, Keyword Research, Ideation, Search Engine Optimization, Content Optimization, Content Strategy, Data Security
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Web Content, Content Management, Campaign Management, Content Optimization, Branding, Text Mining
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Logo Design, Typography, Canva (Software), Style Guides, Brand Strategy, Branding, AI powered creativity, Digital Design, Graphic and Visual Design, Graphic Design, Marketing Design, Color Theory, Brand Management, Presentations, Auditing, Asset Management
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Ethics, Microsoft Copilot, Law, Regulation, and Compliance, Responsible AI, Compliance Management, Ethical Standards And Conduct, General Sales Practices, Sales Strategy, Information Privacy, Market Dynamics, Sales, AI Integrations, Market Analysis, Risk Analysis, Risk Mitigation
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Customer Success Management, Sales Support, Salesforce, Data Visualization, Service Management, Sales Management, Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Support, Management Reporting, Dashboard, Customer Service, Knowledge Transfer, Data-Driven Decision-Making, Business Reporting, Sales Process, Performance Reporting, Administrative Support, Customer Retention
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Videography, Visual Storytelling, Storytelling, Video Editing, Media Production, Facebook, Content Creation, Post-Production
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: User Accounts, Law, Regulation, and Compliance, Team Management, Regulation and Legal Compliance, Account Management, User Provisioning, Software As A Service, Software Installation, Package and Software Management, Product Knowledge, Product Support, Social Media Management
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Performance Measurement, Data Visualization, Business Analysis, Business Strategy, Data Presentation, Accounting, Business Strategies, Strategic Communication, General Accounting, Business Communication, Business Analytics, Organizational Strategy, Product Lifecycle Management, Performance Metric, Analytical Skills, Innovation, Marketing, Data Analysis, Consumer Behaviour, Value Propositions
Beginner · Course · 1 - 3 Months