• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Product Strategy, Strategic Communication, Brand Awareness, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience, Marketing Communications, Marketing Analytics, Digital Marketing Campaigns

    ★ 4.5 (491) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    ★ 4.6 (13) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Global Marketing, Business, Target Market, Competitive Analysis, Decision Making

    ★ 4.6 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    The Good, Bad, and Ugly of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Data-Driven Marketing, Value Propositions, Consumer Behaviour, Solution Selling

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • 2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Marketing, Market Analysis, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Strategic Marketing, Outbound Calls, Market Opportunities, Sales, Growth Strategies, Entrepreneurship, Digital Marketing

    ★ 4.4 (159) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Target Market, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Content Optimization, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour

    ★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Le marketing dans un monde numérique

    Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Digital Brand Strategy, Digital Marketing Tools, Marketing Strategy and Techniques, Marketing Strategies, Product Marketing, Consumer Behaviour, Customer Engagement, Promotional Strategies, E-Commerce, Product Development, Content Creation, Branding, Innovation

    ★ 4.6 (10) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Arizona

    Marketing Communications: Culture and Messaging

    Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Arizona

    Strategic Digital Marketing: Digital Marketing Foundation

    Skills you'll gain: User Experience Design, Experience Design, Data-Driven Marketing, Content Marketing, Digital Brand Strategy, Digital Marketing, Marketing Analytics, Marketing Channel, Strategic Marketing, Content Strategy, Digital Content, Marketing Planning, Digital Analysis, Customer Analysis, Storytelling, Social Media Strategy, Search Engine Marketing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Marketing, Social Media Management, Facebook, Instagram, Content Performance Analysis, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Digital Advertising, Brand Awareness, Target Market, Advertising, Performance Measurement, Performance Metric, Performance Analysis

    ★ 4.2 (88) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…678…284

In summary, here are 10 of our most popular marketing courses

  • Marketing: Customer Needs and Wants: IESE Business School
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • The Good, Bad, and Ugly of Marketing - Jagdish Sheth: Kennesaw State University
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • Effective Marketing in the Global Marketplace: Coursera
  • Le marketing dans un monde numérique: University of Illinois Urbana-Champaign
  • Marketing Communications: Culture and Messaging: University of Arizona
  • Strategic Digital Marketing: Digital Marketing Foundation: University of Arizona

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok