Marketing analytics courses focus on analyzing data to improve marketing strategies and decision-making. You'll learn about key metrics, customer segmentation, campaign performance, and tools like Google Analytics and Tableau for visualizing data. These skills help you understand consumer behavior and optimize marketing efforts.

SkillsBooster Academy
Skills you'll gain: Google Analytics, Marketing Analytics, Data Analysis, Sales Pipelines, Data Storytelling, Presentations, Conversion Funnel Analysis, Data Visualization, Google Workspace, Data Presentation, Microsoft PowerPoint, Prompt Engineering, Google Sheets, Anthropic Claude, Search Engine Marketing, Forecasting, Generative AI, Microsoft Copilot, Business Reporting, E-Commerce
★ 5 (15) · Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Marketing Strategies, Business Analytics, R Programming, R (Software), Data-Driven Decision-Making, Target Market, Predictive Analytics, Statistical Analysis, Predictive Modeling, Statistical Methods
★ 4.6 (762) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Dashboard Creation, Data Storytelling, Content Performance Analysis, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Automation, Digital Marketing Tools, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Digital Marketing Campaigns, Predictive Modeling, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Artificial Intelligence, Ethical Standards And Conduct, Machine Learning
★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Marketing Effectiveness, Conversion Funnel Analysis, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Google Analytics, Smart Goals, Marketing Analytics, Marketing Effectiveness, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Goal Setting, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
★ 4 (6) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Business Intelligence, Looker (Software), Stakeholder Communications, Market Research, Data Pipelines, Key Performance Indicators (KPIs), Revenue Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL
Intermediate · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Digital Media Strategy, Data-Driven Marketing, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Social Media Marketing, Predictive Analytics, Analytics, Data Analysis Software, Consumer Behaviour, Data Integration, Data Analysis
★ 4.7 (462) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Dashboard, Dashboard Creation, Data-Driven Marketing, Data Presentation, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Predictive Analytics, Marketing, Market Data, Data Analysis, Forecasting, Data Collection, Strategic Decision-Making
★ 3.8 (13) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Applied Machine Learning, Machine Learning Methods, Unstructured Data, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Text Mining, Data Analysis, Model Evaluation, Data Visualization, Data Structures, JSON
★ 3.3 (17) · Beginner · Specialization · 3 - 6 Months

Illinois Tech
Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Social Media Analytics, Marketing Analytics, Social Media Marketing, Marketing Effectiveness, Earned Media, Social Media, Analytics, Owned Media, Digital Advertising, Performance Measurement, Data-Driven Decision-Making, Data Collection
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Text Mining, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
★ 4.5 (206) · Intermediate · Course · 1 - 4 Weeks
Start with what you want to do. If you want to use R for statistical analysis, choose courses that emphasize R packages like ggplot2 and dplyr for marketing analytics. If you're focused on digital marketing analytics, check for courses covering Google Analytics, social media metrics, and SEO performance measurement.