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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    SEO Keyword Research - First Step In Your SEO - 2026

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Digital Marketing Tools, Marketing Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Basic Statistics in Python (Correlations and T-tests)

    Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Preprocessing, Data Manipulation, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Statistical Methods, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Starweaver

    Cross Functional Collaboration

    Skills you'll gain: Constructive Feedback, Team Collaboration, Supervision, Team Management, Critical Thinking and Problem Solving, Internal Communications, Analytical Skills, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Analysis with SQL: Inform a Business Decision

    Skills you'll gain: SQL, Data Presentation, Business Analysis, Data Analysis, Query Languages, Databases

    4.2
    Rating, 4.2 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    The Entrepreneurial Toolkit

    Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Branding, Market Share, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Creative Problem-Solving, Business Valuation, Marketing Planning, Critical Thinking and Problem Solving, Sales, Fundraising, Business Planning, Mergers & Acquisitions

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Coding and Automation for Data Analysis with Generative AI

    Skills you'll gain: Prompt Engineering, Generative AI, Data Pipelines, Responsible AI, Data Processing, AI Workflows, Data Analysis, AI Integrations, Automation, SQL, Data Cleansing, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Strategic Thinking, Organizational Strategy, Corporate Strategy, Innovation, Strategic Decision-Making, Value Propositions, Market Analysis, Market Opportunities, Market Dynamics, Business Analysis, Case Studies

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    87 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Build your first Machine Learning Pipeline using Dataiku

    Skills you'll gain: Model Training, Data Import/Export, Model Evaluation, No-Code Development, Exploratory Data Analysis, Predictive Modeling, Applied Machine Learning, Data Pipelines, Machine Learning Software, Data Preprocessing, Data Analysis, Machine Learning, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    SQL for Beginners

    Skills you'll gain: Data Access, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Inteligência Artificial Aplicada ao CRM

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, R (Software), Data Mining, Data-Driven Decision-Making, Sales Pipelines, Predictive Analytics, Machine Learning Methods, Data Visualization, Data Strategy, Customer Relationship Management (CRM) Software, Customer Analysis, Sales Management, Data Engineering, Customer Engagement, Predictive Modeling, Data Visualization Software, Plot (Graphics), Statistical Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    105 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Combining and Analyzing Complex Data

    Skills you'll gain: Statistical Analysis, Data Analysis Software, Statistical Software, Statistical Programming, STATA (Software), R (Software), Data Integration, Data Ethics, Stata, R Programming, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Regression Analysis, Logistic Regression, Informed Consent

    4.2
    Rating, 4.2 out of 5 stars
    ·
    70 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Doing Economics: Measuring Climate Change

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Environmental Policy, Data Literacy, Data Analysis, Policy Development, Data Visualization, Descriptive Statistics, Climate Change Programs, Exploratory Data Analysis, Statistical Analysis, Correlation Analysis, Policy Analysis, Environmental Issue, Scatter Plots, Statistics, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • SEO Keyword Research - First Step In Your SEO - 2026: Alex Genadinik
  • Basic Statistics in Python (Correlations and T-tests): Coursera
  • Cross Functional Collaboration : Starweaver
  • Data Analysis with SQL: Inform a Business Decision: Coursera
  • The Entrepreneurial Toolkit: Creo Incubator
  • Coding and Automation for Data Analysis with Generative AI: Microsoft
  • Competitive Strategy: Illinois Tech
  • Build your first Machine Learning Pipeline using Dataiku : Coursera
  • SQL for Beginners: Packt
  • Inteligência Artificial Aplicada ao CRM: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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