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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Crea, crece y administra grupos de Facebook

    Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Marketing, People Management, Social Media Strategy, Rapport Building, Growth Strategies, Driving engagement, Organizational Skills, Administration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Potencia tus ventas en el sector retail

    Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Customer Service, Team Building, Team Oriented, Customer Engagement, Customer Complaint Resolution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Strategies for Paid Campaigns

    Skills you'll gain: Digital Marketing Campaigns, Conversion Funnel Analysis, Meta Ads Manager, Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Data-Driven Marketing, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Campaign Planning, Bidding, Budgeting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Getting started with ImageJ

    Skills you'll gain: Image Analysis, Image Quality, Data Analysis Software, Software Installation, Data Analysis, Analysis, Scientific Visualization, Data Processing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    63 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Explore and Create Reports with Data Studio

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Dashboard Creation, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Analysis, Google Analytics, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    22 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Arranging and Visualizing Data in R

    Skills you'll gain: Exploratory Data Analysis, Rmarkdown, R (Software), Plot (Graphics), Tidyverse (R Package), Statistical Visualization, Data Visualization, Data Visualization Software, R Programming, Data Analysis, Ggplot2, Data Wrangling, Scatter Plots, Data Manipulation, Histogram, Statistical Reporting, Scripting, Package and Software Management, Scripting Languages, Data Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Financial Data Analysis

    Skills you'll gain: Generative AI, Responsible AI, Financial Data, Complex Problem Solving, Microsoft Copilot, Data Ethics, ChatGPT, Data-Driven Decision-Making, Data Analysis, Prompt Engineering, Financial Analysis, Data Visualization Software

    4.2
    Rating, 4.2 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Data Science Project: MATLAB for the Real World

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Data Visualization, Data Presentation, Model Training, Exploratory Data Analysis, Machine Learning Methods, Applied Machine Learning, Model Optimization, Data Science, Machine Learning, Data Wrangling, Data Analysis, Data Preprocessing, Matlab, Data Processing, Technical Communication, Predictive Modeling, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Cloud Computing Law: Law Enforcement, Competition, & Tax

    Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Tax Compliance, Cloud Computing, Regulation and Legal Compliance, Cloud Storage, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Legal Risk, Digital Forensics, Interoperability, Competitive Analysis, Market Analysis, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Scikit-Learn For Machine Learning Classification Problems

    Skills you'll gain: Scikit Learn (Machine Learning Library), Classification Algorithms, Applied Machine Learning, Model Training, Machine Learning Algorithms, Predictive Modeling, Supervised Learning, Random Forest Algorithm, Machine Learning, Unsupervised Learning, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    إنشاء صفحة أعمال مجانية باستخدام Blogger

    Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Compensation: Job Evaluations & Pay Structures

    Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Data Visualization, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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