• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Innovation Process I

    Skills you'll gain: Product Development, New Product Development, Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, User Requirements Documents, Market Opportunities, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Regulatory Requirements, Project Management, Forecasting, Financial Analysis, Agile Methodology, Project Planning, Waterfall Methodology

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Éthique, culture et perspectives mondiales

    Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Stakeholder Analysis, Brand Awareness, Consumer Behaviour, Decision Making, Case Studies

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Use Go Code to Work with Google Cloud Data Sources

    Skills you'll gain: Google App Engine, Application Deployment, Google Cloud Platform, Go (Programming Language), Cloud Applications, Cloud Development, Software Testing, Data Access, Big Data, Database Application

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Cloud Natural Language API: Qwik Start

    Skills you'll gain: Google Cloud Platform, Text Mining, Natural Language Processing, Cloud API, Unstructured Data, Analysis

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Employing Best Practices for Improving the Usability of LookML Projects

    Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy, Data Visualization, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Regression & Logistic Models in Excel & Minitab

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Logistic Regression, Scatter Plots, Data Analysis, Predictive Analytics, Analytics, Business Analytics, Predictive Modeling, Minitab, Advanced Analytics, Statistical Modeling, Statistical Analysis, Statistical Hypothesis Testing, Correlation Analysis, Microsoft Excel, Model Evaluation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Visualize Supermarket Sales with Kibana

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, Kibana, Data Analysis, Data Visualization Software, Exploratory Data Analysis, Trend Analysis, Retail Sales, Data Import/Export, System Configuration

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des diagrammes stratégiques d'entreprise avec Creately

    Skills you'll gain: Business Planning, Process Flow Diagrams, Diagram Design, Business Strategy, Strategic Thinking, Strategic Planning, User Accounts, Productivity Software, Collaborative Software, Graphic Design, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    S

    Simplilearn

    Introduction to Linear Regression Training

    Skills you'll gain: Predictive Analytics, Regression Analysis, Predictive Modeling, Machine Learning, Supervised Learning, Forecasting, Case Studies, Business Analytics, Statistical Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    How To Make A Movie Pitch Deck To Finance Your Film Idea

    Skills you'll gain: Proposal Writing, Target Audience, Presentations, Storytelling, Sales Presentations, Business Writing, Promotional Strategies, Marketing, Concision

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 3: Technology Concepts Powering Adobe Commerce

    Skills you'll gain: Merchandising, Product Assortment, E-Commerce, Web Applications, Scalability, Web Design and Development, Technology Solutions, Application Programming Interface (API), Javascript

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    The Business of 3D Animation: Guide to Going Freelance

    Skills you'll gain: Invoicing, Animations, LinkedIn, Promotional Strategies, Marketing, Price Negotiation, Sales Presentation, Social Media Content, Professional Networking, Business Development

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…401402403…425

In summary, here are 10 of our most popular marketing analytics courses

  • Understanding the Healthcare Innovation Process I: University of Illinois Urbana-Champaign
  • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign
  • Use Go Code to Work with Google Cloud Data Sources: Google Cloud
  • Cloud Natural Language API: Qwik Start: Google Cloud
  • Employing Best Practices for Improving the Usability of LookML Projects: Google Cloud
  • Regression & Logistic Models in Excel & Minitab: EDUCBA
  • Visualize Supermarket Sales with Kibana: EDUCBA
  • Créer des diagrammes stratégiques d'entreprise avec Creately: Coursera
  • Introduction to Linear Regression Training : Simplilearn
  • How To Make A Movie Pitch Deck To Finance Your Film Idea: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok