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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Content Optimization, Content Creation, Social Media Strategy, Web Analytics and SEO, Client Services, Social Media Campaigns, Social Media, Content Strategy, Search Engine Marketing, Social Media Content, Social Media Marketing, Competitive Analysis, Target Audience, Content Development and Management, Content Performance Analysis, Data Analysis, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Synthesis, Data Literacy, Data Analysis, Constructive Feedback, Value Propositions, Data Integration, Exploratory Data Analysis, Data Presentation, Presentations

    4.2
    Rating, 4.2 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Science Fundamentals with Python and SQL

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, SQL, Descriptive Statistics, Data Visualization, Statistical Analysis, Jupyter, Data Presentation, Probability Distribution, R (Software), Statistics, Statistical Methods, Data Science, Database Management, Relational Databases, R Programming, Python Programming, NumPy, Data Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    75K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Capstone for AI-Enhanced Email Marketer

    Skills you'll gain: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Generative Model Architectures, Decision Intelligence, Data Processing, Big Data, LLM Application, Information Architecture, AI literacy, Strategic Decision-Making, AI Integrations, Enterprise Architecture, Cloud Computing, Data Science, Data Architecture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Critical Thinking and Problem Solving, Deductive Reasoning, Analytical Skills, Independent Thinking, Data Literacy, Decision Intelligence, Data-Driven Decision-Making, Behavioral Economics, Complex Problem Solving, Data Analysis, Cooperation, Artificial Intelligence, Emotional Intelligence, Open Mindset, Self-Awareness, Psychology, Communication, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Data Entry, Analytical Skills, Analysis, Expectation Management, Quantitative Research, Problem Solving, Smart Goals, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: NoSQL, Extract, Transform, Load, Database Administration, Apache Spark, Data Warehousing, Web Scraping, Data Pipelines, Apache Hadoop, Database Architecture and Administration, Database Design, Database Management, Relational Databases, Linux Commands, SQL, IBM Cognos Analytics, Generative AI, Professional Networking, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Software Engineering Fundamentals

    Skills you'll gain: Systems Development Life Cycle, Software Development Life Cycle, Linux Commands, Software Architecture, Bash (Scripting Language), Restful API, Shell Script, Git (Version Control System), GitHub, Full-Stack Web Development, Software Design, Flask (Web Framework), Version Control, File Management, Unix Shell, Linux, Application Deployment, Python Programming, NumPy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Data Cleansing, Jupyter, Data Literacy, Data Mining, Data Manipulation, Data Preprocessing, Data Wrangling, R (Software), Business Analysis, Model Deployment, Database Management, Relational Databases, Stored Procedure, R Programming, Data Science, Data Processing, Big Data, GitHub, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, E-Commerce, Customer experience strategy (CX), Supply Chain, Retail Store Operations, Brand Strategy, Talent Management, Brand Management, Branding, Retail Sales, Performance Management, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I
    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Data Presentation, Correlation Analysis, Pandas (Python Package), NumPy, Predictive Modeling, Python Programming, Machine Learning Algorithms, Data Science, Machine Learning, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    117K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Search Engine Optimization (SEO): University of California, Davis
  • Capstone: Create Value from Open Data: ESSEC Business School
  • Data Science Fundamentals with Python and SQL: IBM
  • Capstone for AI-Enhanced Email Marketer: Coursera
  • IBM AI Foundations for Business: IBM
  • Human Decision Making and its Biases: Fractal Analytics
  • Ask Questions to Make Data-Driven Decisions: Google
  • IBM Data Engineering: IBM
  • Applied Software Engineering Fundamentals: IBM
  • Introduction to Data Science: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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