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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Data Wrangling, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Plot (Graphics), Interactive Data Visualization, Data Analysis, Data Import/Export, Data Science, Python Programming, NumPy, Data Compilation, Data Collection, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    F

    Fractal Analytics

    Unlocking AI and ML : Your Path to Smart Business Solutions

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative Model Architectures, Data Preprocessing, AI literacy, Business Intelligence, Data Quality, Analytics, Data Analysis, Business Ethics, Business Analytics, Machine Learning Algorithms, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Fractal Data Science

    Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Critical Thinking and Problem Solving, Data Analysis Expressions (DAX), Human Centered Design, SQL, Machine Learning, Problem Solving, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    579 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Key Technologies for Business

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Deployment, Responsible AI, Cloud Security, Cloud Technologies, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Engineering, Cloud Computing, Generative AI, Generative Model Architectures, Data Processing, Big Data, LLM Application, AI literacy, Data Science, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    107K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    F

    Fractal Analytics

    Quantum Computing For Everyone - An Introduction

    Skills you'll gain: Computing Platforms, Cloud Computing, Information Technology, Cybersecurity, Theoretical Computer Science, Linear Algebra, Critical Thinking

    4.1
    Rating, 4.1 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Content Creator Pro

    Skills you'll gain: Instagram, Video Editing, Content Scheduling, Content Performance Analysis, Drive Engagement, Storytelling, Social Media Analytics, Social Media Content, Canva (Software), Content Optimization, Content Creation, Design Elements And Principles, Paid media, Graphic and Visual Design, Driving engagement, Competitive Analysis, Content Strategy, Analytics, Visual Design, Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    769 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Content Creator: Launching Your Creative Career

    Skills you'll gain: Adobe Express, Content Scheduling, Content Creation, Responsible AI, Logo Design, AI powered creativity, Digital Design, Generative AI, Social Media, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Storytelling, Color Theory, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Client Services, Content Optimization, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Performance Reporting, Internal Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Advanced AI-Driven Brand Strategy for Digital Growth & Scale

    Skills you'll gain: Digital Brand Strategy, AI Personalization, Dashboard, Brand Management, Brand Strategy, Driving engagement, Competitive Analysis, Personalized Campaigns, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Experience Design, Performance Measurement, Generative AI, Marketing Design, Digital Marketing, Marketing Analytics, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    GA4 Implementation with Google Tag Manager

    Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Digital Marketing, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, AI Personalization, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Applied Data Science: IBM
  • Unlocking AI and ML : Your Path to Smart Business Solutions: Fractal Analytics
  • Fractal Data Science: Fractal Analytics
  • Key Technologies for Business: IBM
  • Quantum Computing For Everyone - An Introduction : Fractal Analytics
  • Instagram Content Creator Pro: Coursera
  • Adobe Content Creator: Launching Your Creative Career: Adobe
  • Optimizing a Website for Google Search: University of California, Davis
  • Advanced AI-Driven Brand Strategy for Digital Growth & Scale: Board Infinity
  • GA4 Implementation with Google Tag Manager : Edureka

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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