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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Plot (Graphics), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Applied Machine Learning, Supervised Learning, Infographics, Text Mining, Network Model, Data Manipulation, NumPy, Data Preprocessing, Natural Language Processing, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Excel: AI-Enhanced Data Analysis & Insight

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Excel Macros, Storytelling, Excel Formulas, Microsoft Excel, LLM Application, AI literacy, Data Visualization, AI Enablement, Plot (Graphics), Spreadsheet Software, Data Analysis, AI powered creativity, Generative AI, Artificial Intelligence, Data Compilation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Management

    Skills you'll gain: Dashboard, Data Warehousing, Data Storytelling, SQL, Data Visualization, Dashboard Creation, Database Design, Data Security, Data Migration, Data Governance, Data Presentation, Descriptive Statistics, IBM DB2, Extract, Transform, Load, Data Management, Relational Databases, Databases, Data Architecture, Excel Formulas, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Data Management and Communication

    Skills you'll gain: Data Storytelling, Revenue Recognition, Data Presentation, Data Visualization, Business Workflow Analysis, Accrual Accounting, Financial Statements, Accruals, Cash Flows, Storytelling, Accounting, Financial Statement Analysis, Business Analytics, Financial Accounting, Business Analysis, Big Data, Asset Management, Analytics, Data Analysis, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Data Ethics, Generative AI Agents, AI Personalization, Mobile Development, AI powered creativity, Software Design Documents, Software Design, Prompt Engineering Tools, Anthropic Claude, Mobile Development Tools, LLM Application, AI literacy, iOS Development, Machine Learning Software, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Digital Marketing, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Honest SEO: Unveiling the Google Algorithm for Traffic

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Strategy, Content Optimization, Content Creation, Web Content, Digital Marketing, Content Marketing, Marketing, Web Analytics, Multimedia, Digital Marketing Tools, Business Planning, Public Relations, Media Relations, Continuous Monitoring

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Content Creator: Launching Your Creative Career

    Skills you'll gain: Adobe Express, Content Scheduling, Content Creation, Responsible AI, Logo Design, AI powered creativity, Digital Design, Generative AI, Social Media, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Storytelling, Color Theory, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python Data Structures

    Skills you'll gain: File I/O, Data Structures, Data Processing, Data Analysis, Data Dictionary, Python Programming, Data Manipulation, Software Installation, Data Store, File Management, Development Environment, Computer Programming Tools

    4.9
    Rating, 4.9 out of 5 stars
    ·
    97K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Campaign Fundamentals

    Skills you'll gain: Email Marketing, Email Automation, Campaign Management, Campaign Planning, Workflow Management, Personalized Campaigns, Copywriting, Project Planning, Driving engagement, Branding, Target Audience, Peer Review, A/B Testing, Constructive Feedback, Analytics

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Business Metrics for Data-Driven Companies

    Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Process Improvement, Business Intelligence, Digital Analysis, Data Analysis Software, Business Process, Tableau Software, Business Analysis, Performance Measurement, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Performance Metric, Data-Driven Decision-Making, Data Strategy, Digital Transformation, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.5K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Applied Data Science with Python: University of Michigan
  • ChatGPT + Excel: AI-Enhanced Data Analysis & Insight: Vanderbilt University
  • IBM Data Management: IBM
  • Generative AI for Sales Professionals: IBM
  • Business Data Management and Communication: University of Illinois Urbana-Champaign
  • Generative AI for Mobile App Developers: IBM
  • Introduction to Google SEO: University of California, Davis
  • Honest SEO: Unveiling the Google Algorithm for Traffic: Packt
  • Adobe Content Creator: Launching Your Creative Career: Adobe
  • Python Data Structures: University of Michigan

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