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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • P

    Pearson

    Marketing

    Skills you'll gain: Marketing, Target Market, Target Audience, Marketing Management, Strategic Marketing, Product Planning, Product Strategy, Promotional Strategies, Product Marketing, New Product Development, Market Research, Product Lifecycle Management, Global Marketing, Product Promotion, Marketing Planning, Business Marketing, Brand Marketing, Product Management, Consumer Behaviour, Branding

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, General Sales Practices, Sales, Sales Process, Sales Presentations, Sales Strategy, Solution Selling, Lead Generation, Telephone Skills, Customer Relationship Building, Rapport Building, Active Listening, Communication Strategies, Customer Engagement

    4.7 stars, 277 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (277) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance

    4.7 stars, 27K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (27K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • P

    Pearson

    Introduction to Marketing and Strategic Planning

    Skills you'll gain: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Email Marketing Foundations

    Skills you'll gain: Email Marketing, Data-Driven Marketing, Marketing Automation, Marketing Operations, Copywriting, A/B Testing, Information Privacy, Campaign Management, Email Security, Data-Driven Decision-Making, Target Audience, Conversion Funnel Analysis, Content Optimization, HubSpot CRM, General Data Protection Regulation (GDPR), Customer Data Management, Content Performance Analysis, Email Automation, Compliance Management, Marketing Analytics

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Customer Analysis, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Proposal Writing, Ethical Standards And Conduct

    4.8 stars, 36 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (36) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Online Advertising, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Integration, Analytics, Data Analysis, Advertising

    4.8 stars, 2.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (2.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of London

    Fundamentals of Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Marketing Effectiveness, Market Analysis, Marketing, Marketing Management, Market Dynamics, Target Market, Auditing, Analysis, Target Audience, Business Analysis Tools

    4.6 stars, 334 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (334) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Social Media Analytics, Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Descriptive Statistics, Data-Driven Marketing, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Social Media, Model Evaluation, Microsoft Excel, Marketing

    4.3 stars, 538 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.3 (538) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Digital Marketing Tools, Target Market, Sales Strategy, Marketing Planning, Marketing, Marketing Effectiveness, Target Audience, Business Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Sales Development, Brand Strategy, Brand Marketing, Digital Marketing, Branding, Market Research

    4.6 stars, 1.4K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (1.4K) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    University of California, Irvine

    Salesforce Fundamentals

    Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing

    4.2 stars, 272 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.2 (272) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Operations, Supply Chain, Business Operations, Operational Efficiency, Sales, Balance Sheet, Sales Process, Supply Management, Business Management, Logistics Management, Marketing, Promotional Strategies, Advertising, Marketing Strategies, Business Economics

    4.5 stars, 26 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (26) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular marketing fundamentals courses

  • Marketing: Pearson
  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera
  • Business Foundations: University of Pennsylvania
  • Introduction to Marketing and Strategic Planning: Pearson
  • Email Marketing Foundations: Coursera
  • Essential Marketing Frameworks: University of Washington
  • Marketing Analytics Foundation: Meta
  • Fundamentals of Marketing Strategy: University of London
  • Foundations of Marketing Analytics: Emory University
  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs

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