• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    Practical Generative AI with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Large Language Modeling, Multimodal Prompts, OpenAI API, LLM Application, AI powered creativity, AI Product Strategy, Creative Design, AI Integrations, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    ‎ استراتيجيات التسعير | Pricing Strategies ‎

    Skills you'll gain: Revenue Management, Market Dynamics, Strategic Marketing, Marketing, Cost Accounting, Cost Management, Revenue Forecasting, Marketing Strategy and Techniques, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Digital Media Strategy, Advertising, Brand Strategy, Customer Relationship Building, Target Market, Market Analysis, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Operating and Growing Your Brand

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Brand Awareness, Brand Loyalty, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Strategic Communication, Marketing, Team Management, Marketing Strategy and Techniques, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en la participación de los aficionados

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Educate Skills for Startups

    Skills you'll gain: Oral Expression, Due Diligence, Customer Analysis, Entrepreneurial Finance, Sales Presentations, Ideation, Business Ethics, Stakeholder Engagement, Design Thinking, Selling Techniques, Business Valuation, Marketing Strategy and Techniques, Contract Negotiation, Social Media Campaigns, Market Opportunities, Governance, Social Media Strategy, Negotiation, Digital Media Strategy, Market Analysis

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Cómo Configurar una Campaña en Facebook Ads

    Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Campaign Planning, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Berklee

    Touring 101 for Musicians

    Skills you'll gain: Marketing Budgets, Marketing Planning, Performance Metric, Marketing Strategies, Performance Measurement, Marketing Strategy and Techniques, Marketing, Music Performance, Driving engagement, Sales Presentations, Goal Setting, Customer Engagement, Drive Engagement, Booking (Sales), Promotional Strategies, Event Marketing, Proposal Writing, Professional Networking, Music, Talent Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    GA4 Implementation with Google Tag Manager

    Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    إنشاء حقيبة الهدايا لتسويق أعمالك باستخدام كانفا

    Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Design Software, Marketing Strategy and Techniques, Creative Design, Graphic Design, Design, Promotional Strategies, Branding, Color Theory, Product Design

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Target Audience, Marketing, Market Opportunities, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Customer Analysis, Marketing Psychology, Value Propositions, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour, Product Promotion

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Profitable Side Hustles: start your own business

    Skills you'll gain: Cash Management, Cash Flow Forecasting, Cash Flows, Ideation, Risk Mitigation, Entrepreneurship, Business Planning, Feasibility Studies, Business Risk Management, Small Business Accounting, Marketing, Growth Strategies, Market Opportunities, Risk Analysis, Entrepreneurial Finance, Marketing Strategy and Techniques, Business Strategies, Brainstorming, Self-Starter, Self-Motivation

    Mixed · Course · 1 - 3 Months

1…12131415

In summary, here are 10 of our most popular marketing strategy courses

  • Practical Generative AI with ChatGPT: Packt
  • ‎ استراتيجيات التسعير | Pricing Strategies ‎: Alfaisal University | KLD
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • Operating and Growing Your Brand: Minnesota State University, Mankato
  • IA en la participación de los aficionados: Real Madrid Graduate School Universidad Europea
  • Educate Skills for Startups: Macquarie University
  • Cómo Configurar una Campaña en Facebook Ads: Coursera
  • Touring 101 for Musicians: Berklee
  • GA4 Implementation with Google Tag Manager: Edureka
  • إنشاء حقيبة الهدايا لتسويق أعمالك باستخدام كانفا: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok