• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    ★ 4.6 (7) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Business

    ★ 5 (24) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Content Marketing

    Skills you'll gain: Content Marketing, Content Performance Analysis, Content Optimization, Marketing Strategy and Techniques, Goal Setting, Key Performance Indicators (KPIs), Search Engine Optimization, Brand Strategy, Content Scheduling, Strategic Marketing, Content Creation, Marketing Channel, Target Market, Writing and Editing, Writing, Selling Techniques, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns

    ★ 4.5 (5.4K) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Customer Analysis, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Proposal Writing, Ethical Standards And Conduct

    ★ 4.8 (36) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Marketing Strategy and Techniques, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Marketing, Analytics, Performance marketing, Web Analytics

    ★ 4.8 (3K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Customer Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Strategic Decision-Making, Analysis

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Skills you'll gain: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Role-Based Access Control (RBAC), Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Identity and Access Management, Document Management, Project Management Software, Project Documentation, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Marketing Strategy and Techniques, Online Advertising, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Advertising Campaigns, Persona Development, Customer Insights, Regression Analysis, Model Evaluation, Data Analysis, Descriptive Analytics

    ★ 4.7 (298) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Marketing, Social Media Strategy, Digital Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Marketing Strategy and Techniques, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    ★ 4.7 (243) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Marketing Planning, Target Audience, Target Market, Marketing Management, Branding, Strategic Marketing, Brand Management, Marketing Strategies, Market Intelligence, Marketing, Brand Marketing, Marketing Communications, Marketing Effectiveness, Brand Awareness, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Planning, Business Planning, Communication Strategies

    ★ 4.8 (53) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Minnesota State University, Mankato

    Brand Strategy Foundations

    Skills you'll gain: Branding, Brand Loyalty, Brand Awareness, Brand Strategy, Marketing Psychology, Brand Marketing, Brand Management, Strategic Marketing, Psychology, Marketing Strategies, Marketing, Expectation Management, Marketing Planning, Marketing Strategy and Techniques

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data-Driven Marketing, Data Strategy, Data Ethics, Customer Analysis, Digital Analysis, Marketing Effectiveness, Marketing Planning, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Customer Insights, Performance Measurement, Marketing Strategy and Techniques, Customer experience strategy (CX), MarTech, Pay Per Click Advertising, Data Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1234…15

In summary, here are 10 of our most popular marketing strategy courses

  • Strategic Digital Marketing: University of Arizona
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • Content Marketing: University of California, Davis
  • Essential Marketing Frameworks: University of Washington
  • Meta Marketing Science Certification Prep: Meta
  • Marketing Planning & Strategy: Sage Publications
  • Marketing Project Management and Strategy Fundamentals: Coursera
  • Data Analytics Methods for Marketing: Meta
  • Introduction to Digital Marketing: University of California, Irvine
  • Estrategia y Planificación de Marketing: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok