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Online Marketing Courses

Marketing courses can help you learn digital marketing strategies, consumer behavior analysis, branding techniques, and content creation. You can build skills in social media management, search engine optimization, and email marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, demonstrating how these skills are applied to track performance and engage audiences effectively.


Popular Online Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I
    S

    Multiple educators

    Generative AI for Growth Marketing

    Skills you'll gain: Prompt Patterns, AI Enablement, Personalized Service, Data Ethics, Customer experience improvement, Real Time Data, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Responsible AI, AI Workflows, Customer Advocacy, Content Creation, Machine Learning, Image Analysis, Context Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    152 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Retail Store Operations, Marketing Strategies, Customer Insights, Brand Loyalty, Merchandise Displays, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    292 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing Digital

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    195 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: Marketing Strategies, Digital Transformation, AI Enablement, Marketing, Marketing Analytics, Data-Driven Decision-Making, Machine Learning Algorithms, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    351 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Business Marketing with Easil

    Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Model Evaluation, Business Analysis, Time Series Analysis and Forecasting, Microsoft Excel, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    529 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International B2B (Business to Business) Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    606 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    256 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular online marketing courses

  • Generative AI for Growth Marketing: IBM
  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • Generative AI for Digital Marketing: IBM
  • Retail Marketing Strategy: University of Pennsylvania
  • Marketing Digital: Universidade de São Paulo
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • Artificial Intelligence in Marketing: University of Virginia
  • Digital Business Marketing with Easil: Coursera
  • Foundations of Marketing Analytics: Emory University
  • International B2B (Business to Business) Marketing: Yonsei University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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