• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • M

    Madecraft

    Marketing Strategy and Consumer Behavior

    Skills you'll gain: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Marketing Budgets, Strategic Marketing, Marketing Strategy and Techniques, Marketing Design, Value Propositions, Competitive Analysis, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Target Audience, Persona Development, Market Research, Consumer Behaviour

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Driving Operational Performance

    Skills you'll gain: Process Analysis, Operational Performance Management, Capacity Planning, Operational Analysis, Key Performance Indicators (KPIs), Operations Management, Operational Excellence, Operational Efficiency, Performance Measurement, Process Optimization, Business Metrics, Performance Analysis, Business Process Management, Customer Retention, Resource Utilization, Customer experience improvement

    4.6 stars, 14 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (14) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    SkillUp

    Performance Reviews and Management

    Skills you'll gain: Performance Review, Constructive Feedback, Employee Performance Management, Employee Coaching, Performance Management, Performance Appraisal, Coaching, Goal Setting, Discussion Facilitation, Performance Measurement, Professionalism, Expectation Management, Record Keeping, People Development, Team Management, Performance Improvement, Communication Strategies, Strategic Leadership, Human Resources, Business Leadership

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Minnesota State University, Mankato

    Performance Management and Talent Development

    Skills you'll gain: Talent Management, Industrial and Organizational Psychology, Employee Onboarding, People Development, Performance Review, Employee Performance Management, Performance Management, Team Performance Management, People Management, Goal Setting, Organizational Development, Leadership Development, Team Management, New Hire Orientations, Employee Retention, Performance Improvement, Team Leadership, Performance Analysis, Job Evaluation, Leadership

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Campaign Management, Marketing, Instagram, Content Creation, Performance Analysis, Email Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Brand Management

    4.5 stars, 37 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (37) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Performance Management and Appraisal Systems

    Skills you'll gain: Performance Appraisal, Performance Management, Constructive Feedback, Employee Performance Management, Performance Improvement

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing Campaign Optimization

    Skills you'll gain: Digital Marketing, Email Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Blogs, Marketing Strategies, Advertising Campaigns, Campaign Management, Marketing Planning, Digital Marketing Tools, Search Engine Optimization, Marketing Analytics, Marketing Effectiveness, Contextual Advertising, Social Media, Strategic Marketing, Data-Driven Marketing, Social Media Marketing, Campaign Planning, Marketing Strategy and Techniques

    5 stars, 44 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (44) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    CAPM: Performance Domains

    Skills you'll gain: Stakeholder Management, Project Management, Quality Management, Project Management Life Cycle, Meeting Facilitation, Team Management, Stakeholder Communications, Quality Control, Project Planning, Stakeholder Analysis, Ethical Standards And Conduct, Team Building

    5 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Data-Driven Marketing, Marketing Effectiveness, Growth Strategies, Marketing Analytics, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Business Leadership, Marketing Management, Leadership, Data-Driven Decision-Making, Performance Measurement, Innovation, Marketing, Team Motivation

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Minnesota State University, Mankato

    Leading People and Performance

    Skills you'll gain: Constructive Feedback, Active Listening, Professionalism, Leadership, Trustworthiness, Communication, Performance Management, Conflict Management, Team Leadership, Team Performance Management, Leadership Development, Business Leadership, Organizational Leadership, Business Communication, Strategic Leadership, Influencing, Strategic Communication, Executive Presence, Empowerment, Culture Transformation

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Training and Performance

    Skills you'll gain: Employee Training, Performance Appraisal, Employee Retention, Workforce Development, Training and Development, Employee Onboarding, Training Programs, Employee Performance Management, Performance Management, Performance Review, New Hire Orientations, Human Resources, Human Resource Strategy, Employee Engagement, Constructive Feedback, People Development, Performance Measurement, Professional Development, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Product Development and Services Marketing

    Skills you'll gain: New Product Development, Product Lifecycle Management, Product Development, Product Planning, Product Management, Product Marketing, Packaging and Labeling, Branding, Marketing, Brand Strategy, Consumer Behaviour, Quality Management, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…456…705

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok