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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Fundamental Sales Concepts — An Overview

    Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Full-stack Development with Django: Managing Migrations

    Skills you'll gain: Back-End Web Development, Django (Web Framework), Server Side, Data Migration, Object-Relational Mapping, Full-Stack Web Development, Data Structures, Database Development, Database Management Systems, Relational Databases

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Flyer Using Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Machine Learning in Retail

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Technical Communication Essentials

    Skills you'll gain: Research, Usability Testing, Usability, Research Methodologies, User Research, Writing and Editing, User Feedback, Report Writing, Web Content Accessibility Guidelines, User Experience Design, Prompt Engineering, Persona (User Experience), User Experience, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Shorts: Create Winning Content

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Video Editing, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Instagram Growth: Boost Your Engagement

    Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Instagram Analytics: Optimize Performance

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Generative AI Essentials

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Responsible AI, Generative AI, LLM Application, Data Ethics, Image Analysis, Business Ethics, OpenAI, ChatGPT, Ethical Standards And Conduct, AI Product Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Computer Vision, Natural Language Processing, Reinforcement Learning, Data Processing, Data Science

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Responsible AI: Applying AI Principles with GC - Español

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, Business Ethics, AI Product Strategy, Regulatory Compliance, Ethical Standards And Conduct, Governance, Product Quality (QA/QC)

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Comprehensive Guide to Agile Scrum Foundations

    Skills you'll gain: Scrum (Software Development), Agile Project Management, Sprint Planning, Agile Methodology, Backlogs, Jira (Software), User Story, Sprint Retrospectives, Project Risk Management, Case Studies, Microsoft Teams, ChatGPT, Continuous Improvement Process

    Intermediate · Course · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Machine Learning with PySpark: Recommender System

    Skills you'll gain: PySpark, Data Pipelines, Data Processing, AI Personalization, Dimensionality Reduction, OpenAI, Data Manipulation, Pandas (Python Package), Data Transformation, Unsupervised Learning, Applied Machine Learning, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Fundamental Sales Concepts — An Overview: Zoho Corporation
  • Full-stack Development with Django: Managing Migrations: Coursera
  • Create a Flyer Using Microsoft Word: Coursera
  • Machine Learning in Retail: Coursera
  • Technical Communication Essentials: Minnesota State University, Mankato
  • YouTube Shorts: Create Winning Content: Coursera
  • Instagram Growth: Boost Your Engagement: Coursera
  • Instagram Analytics: Optimize Performance: Coursera
  • Generative AI Essentials: Alberta Machine Intelligence Institute
  • Responsible AI: Applying AI Principles with GC - Español: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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