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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • H

      HubSpot Academy

      Sales Training: Inbound Business Strategy

      Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Technical University of Munich (TUM)

      Cost Accounting: Decision Making

      Skills you'll gain: Cost Accounting, Management Accounting, Operating Cost, Cost Management, Strategic Decision-Making, Profit and Loss (P&L) Management, Product Assortment, Price Negotiation, Capacity Management, Decision Making, Forecasting, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Michigan State University

      Launch Strategy: 5 Steps to Capstone Experience

      Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      125 reviews

      Mixed · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Entrepreneurial Mindset

      Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Corporate Strategy, New Product Development, Business Strategy, New Business Development, Product Management, Value Propositions, Customer Insights

      4.4
      Rating, 4.4 out of 5 stars
      ·
      40 reviews

      Advanced · Course · 1 - 4 Weeks

    • A

      Amazon Web Services

      DevOps on AWS and Project Management

      Skills you'll gain: Software Development Life Cycle, CI/CD, DevOps, Continuous Integration, Project Management, Continuous Deployment, Application Deployment, Software Testing, Amazon Web Services, Waterfall Methodology, Agile Methodology, Kanban Principles, Scrum (Software Development), Git (Version Control System)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      109 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Batteries and Electric Vehicles

      Skills you'll gain: Electric Power Systems, Electrical Safety, Environmental Regulations, Electrical Systems, Energy and Utilities, Safety Assurance, Reliability, Thermal Management, Product Lifecycle Management, Chemistry, Environment and Resource Management, Manufacturing and Production, Emerging Technologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 3 Months

    • Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      CVS Health

      Interacting with Customers

      Skills you'll gain: De-escalation Techniques, Greeting Customers, Cross Selling, Retail Sales, Customer Service, Upselling, Conflict Management, Product Knowledge, Retail Store Operations, Customer Relationship Building, Transaction Processing, Customer Engagement, Professionalism, Company, Product, and Service Knowledge, Empathy, Verbal Communication Skills, Social Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Career Options: Exploring a New Career

      Skills you'll gain: Planning, Professional Networking, Business Research, Lifelong Learning, Goal Setting, Professional Development, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Creative Thinking, Decision Making, Trend Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      E

      Emory University

      Mastering Business Essentials: Marketing

      Skills you'll gain: Marketing, Strategic Marketing, Promotional Strategies, Product Marketing, Content Marketing, Customer Acquisition Management, Marketing Strategies, Business Marketing, Marketing Channel, Marketing Communications, Customer Retention, Customer Analysis, Product Strategy, Target Market, Marketing Analytics, Target Audience, Supply Chain

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Ethics, Culture, and Global Perspectives

      Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Environmental Social And Corporate Governance (ESG), Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      165 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Toronto

      Human-Centered Design for Inclusive Innovation

      Skills you'll gain: Human Centered Design, User Experience Design, User Research, Design Thinking, Design Research, Product Design, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Brainstorming, Ideation, Creativity, Needs Assessment, Product Testing, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      170 reviews

      Beginner · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…888990…254

    In summary, here are 10 of our most popular product marketing courses

    • Sales Training: Inbound Business Strategy: HubSpot Academy
    • Cost Accounting: Decision Making: Technical University of Munich (TUM)
    • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
    • Entrepreneurial Mindset: Tecnológico de Monterrey
    • DevOps on AWS and Project Management: Amazon Web Services
    • Batteries and Electric Vehicles: Arizona State University
    • Introduction to Market Research: Queen Mary University of London
    • Interacting with Customers: CVS Health
    • Career Options: Exploring a New Career: Kennesaw State University
    • Mastering Business Essentials: Marketing: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Product Marketing

    Product marketing is the promotion and sales of a specific product or service to consumers, an ongoing process continuing throughout the product lifecycle. Successful product marketing seeks to maximize customer lifetime value by not only finding the right customers but retaining them over the long term. This is especially important in the era of digital products, where you can quickly lose users if you fail to keep them engaged on an ongoing basis.

    As with marketing more generally, successful product marketing starts with knowing your customer. Market research often combines qualitative analysis from customer surveys and interviews with data-driven customer analytics, which is an increasingly powerful approach with today’s wealth of data on buying behavior and product usage. These findings can be used to divide potential customers into groups as part of a market segmentation analysis, which can then be used to create personas that capture how different customers find and use your product.

    Product marketing teams use this information to formulate a marketing strategy that starts with the product launch, which may use digital, broadcast, or other marketing channels depending on the best way to reach your target customers. After launch, a marketing plan may include elements including subsequent advertising to find new customers, e-mail nurture sequences to keep current users engaged, and promotional offers for different market segments. Throughout this cycle, savvy product marketers may use A/B testing and extensive customer analytics to continually refine their efforts.‎

    Product marketing teams bring together a variety of skills, as this field brings together product development, marketing, and sales. Software developers must be able to work with product marketing teams to incorporate customer insights into app functionality and user experience (UX). Graphic designers are needed to help develop a visual brand identity for products that will appeal to target customers. And digital marketing specialists and copywriters work to analyze and optimize communications around launch as well as ongoing nurture campaigns.

    Advertising and marketing managers are responsible for determining overarching product marketing strategy and coordinating the work of these teams to ensure that marketing plans are executed successfully and on schedule. According to the Bureau of Labor Statistics, professionals in these managerial roles earned a median annual salary of $135,900 in 2019. Advertising and marketing managers may have a bachelor’s degree from a wide range of subjects, ranging from journalism to computer science to visual arts.‎

    Absolutely! Coursera has partnered with top-ranked universities such as the University of Virginia, the University of Illinois at Urbana-Champaign, and IE business school to offer a variety of courses and Specializations in product marketing and related subjects. You can learn remotely on a flexible schedule, enabling you to fit this valuable online education into your current work or family life. And, with significantly lower tuition than on-campus programs, learning online with Coursera is a great deal that practically sells itself.‎

    Before you start to learn product marketing, it’s important to have a background in consumer behavior, promotion, video production, public relations, or writing. That would help you on the creative side of product marketing. You might also have a tech-oriented background in data science, as much of today’s online product marketing is analyzed from online clicks, search results, and social media likes and follows. Having a background in sales, strategy, public relations, and media could also help you to learn product marketing. Other skills that might be useful before learning product marketing could also include an agreeable personality, good listening, and solid presentation skills. Becoming interested in product marketing means you might be enthusiastic about learning how products can evolve through marketing over the lifespan of a brand. This enthusiasm might apply to all kinds of products, from lawnmowers to apparel products.‎

    The kinds of people who are best suited for roles in product marketing are those who might have a creative take or a fresh outlook on products and online shopping, and those who know the tastes of target demographics for individual products. People who work in product marketing usually have the ability to gauge consumer preferences from online and offline sales and use the data from these sales to evolve or tweak their products to respond to consumers. These marketing professionals often also have extensive knowledge of the product’s benefits and can communicate these well to consumers, vendors, and manufacturers.‎

    If you are a person who loves to help develop the look and feel of a particular product, whether in software or in manufacturing, you may be a good fit for a role in product marketing. This type of role involves a mix of creative energies and analytical fundamentals. Product marketers may have brilliantly creative ideas for a product, but at the same time, need to balance those creative pursuits with the analytical insights gleaned from the data collected about the product. Learning product marketing may be right for you if you love how products get created, how they benefit the target audience, and what product additions can make the original product even more valuable.‎

    Online Product Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Product Marketing skills. Choose from a wide range of Product Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Product Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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