Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Virginia
Skills you'll gain: Entrepreneurship, Philanthropy, Corporate Sustainability, Stakeholder Engagement, Business Ethics, Sustainable Business, Environmental Social And Corporate Governance (ESG), Stakeholder Analysis, Environmental Issue, Business Modeling, Business Strategy, Business, Business Acumen, Innovation, Company, Product, and Service Knowledge, Employee Engagement, Organizational Leadership
Mixed · Course · 1 - 4 Weeks

Imperial College London
Skills you'll gain: Innovation, Product Development, Intellectual Property, Design Thinking, New Product Development, Health Systems, Presentations, Public Speaking, Stakeholder Analysis, Feasibility Studies, Commercialization, Ideation, Organizational Structure, Persuasive Communication, Strategic Communication, Health Care, Organizational Change, Health Technology, Entrepreneurship, Public Health
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour
Mixed · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Leadership and Management, Business Leadership, Performance Management, Automation, Artificial Intelligence, Digital Communications
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Social Media Content, Content Performance Analysis, Brand Awareness, Social Media Strategy, Brand Management, Performance Analysis, Instagram
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Drive Engagement, Graphic Design, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Microsoft Power Automate/Flow, Artificial Intelligence and Machine Learning (AI/ML), System Testing, Test Case, Scenario Testing, Health Informatics, Performance Testing, Business Logic, Serverless Computing, Patient Communication, Data Security
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Critical Thinking, Generative AI, Decision Making, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing
Beginner · Specialization · 1 - 3 Months

University at Buffalo
Skills you'll gain: Product Lifecycle Management, Performance Measurement, Manufacturing Operations, Supply Chain Management, Enterprise Resource Planning, Material Requirements Planning, Production Management, Data Integration, Business Process Management, Digital Transformation, Data Management, Decision Making, Cybersecurity, Big Data
Beginner · Course · 1 - 4 Weeks