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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


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    Coursera

    Canva Design Fundamentals

    Skills you'll gain: Canva (Software), Layout Design, Graphic and Visual Design, Design Elements And Principles, Typography, Design, File Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Colorado Boulder

    Excel/VBA for Creative Problem Solving

    Skills you'll gain: Excel Macros, Visual Basic (Programming Language), Debugging, Numerical Analysis, Data Import/Export, Microsoft Excel, Problem Solving, Programming Principles, Data Analysis Expressions (DAX), Simulations, Code Review, Spreadsheet Software, UI Components, User Interface (UI), Computer Programming, File I/O, Mathematical Modeling, Automation, Algorithms, Data Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Generative AI Leader

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Google Gemini, Retrieval-Augmented Generation, Responsible AI, Generative AI, Google Workspace, AI Product Strategy, AI Security, AI Workflows, Google Cloud Platform, AI Enablement, Large Language Modeling, Prompt Patterns, Customer experience improvement, Artificial Intelligence, Technology Strategies, Cloud Infrastructure, Cloud Computing, Collaboration

    Beginner · Specialization · 3 - 6 Months

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    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    Front-End Web Development With Replit AI - Vibe Coding

    Skills you'll gain: Vibe coding, Generative AI Agents, AI Workflows, Agentic systems, Email Automation, AI Orchestration, Search Engine Optimization, Inside Sales, Web Analytics, Prompt Engineering, Development Environment, Application Deployment, Front-End Web Development, Debugging

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Analyze and Formulate Winning Business Strategies

    Skills you'll gain: Business Strategy, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Strategic Leadership, Business Analysis, Portfolio Management, Analysis, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Market Dynamics

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Financial Management Graduate Certificate

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: New
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    Google Cloud

    생성형 AI 리더 (Generative AI Leader)

    Skills you'll gain: Prompt Engineering, Google Gemini, Generative AI Agents, Responsible AI, Retrieval-Augmented Generation, Generative AI, Google Cloud Platform, AI Enablement, Google Workspace, AI Product Strategy, Gemini, Customer experience improvement, Data Governance, Productivity Software, Large Language Modeling, AI Workflows, Cloud Infrastructure, Artificial Intelligence, Cloud Computing, Collaboration

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Optimize Content with AI for SEO

    Skills you'll gain: Prompt Engineering, Keyword Research, Blogs, Search Engine Optimization, Content Creation, Generative AI, Web Content, Editing, Writing and Editing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    SkillUp

    AI Technologies in Healthcare

    Skills you'll gain: Healthcare 5.0, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Jupyter, LLM Application, Generative Model Architectures, AI Product Strategy, Model Evaluation, Multimodal Prompts, Health Systems, Health Information Management, Data Preprocessing, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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    L

    Logical Operations

    Adobe InDesign CC: Part 2

    Skills you'll gain: Adobe InDesign, Adobe Creative Cloud, Document Management, Layout Design, File Management, Productivity Software, Graphic Design, Multimedia, Digital Publishing, Graphic and Visual Design, User Interface (UI), Style Guides, Graphic and Visual Design Software, Typography

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Canva Design Fundamentals: Coursera
  • Excel/VBA for Creative Problem Solving: University of Colorado Boulder
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
  • Generative AI Leader: Google Cloud
  • Introduction to Generative Engine Optimization (GEO): Edureka
  • Front-End Web Development With Replit AI - Vibe Coding: Alex Genadinik
  • Analyze and Formulate Winning Business Strategies: EDUCBA
  • Financial Management Graduate Certificate: University of Illinois at Urbana-Champaign
  • 생성형 AI 리더 (Generative AI Leader): Google Cloud
  • Optimize Content with AI for SEO: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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