Product Marketing

Product Marketing is a strategic discipline that combines various business, marketing, and technical tasks to promote and sell products to customers. Coursera's Product Marketing catalogue teaches you about the art of successful product positioning, understanding customer needs, and developing effective marketing strategies. You'll learn everything from the fundamentals of product marketing, competitive analysis, go-to-market strategy, customer segmentation, and storytelling to communication skills necessary to launch and maintain a product's life cycle. Empower yourself with the knowledge and skills to drive product success in the marketplace, creating value propositions that resonate with customers and influence market trends.

4credentials

30courses

Explore the Product Marketing Course Catalog

Status: Free Trial
IE Business School
Marketing Strategy
Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy
4.5
Rating, 4.5 out of 5 stars
6.2K reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
Microsoft
Product Launch and Post-Launch Management
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration
4.7
Rating, 4.7 out of 5 stars
36 reviews
Beginner · Course · 1 - 3 Months
Coursera
A Start Guide: Product Marketing Using G Suite
Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis
4.3
Rating, 4.3 out of 5 stars
41 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Coursera
Product Strategy: Lifecycle, Data Insights, Collaboration
Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis
3.8
Rating, 3.8 out of 5 stars
9 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Real Madrid Graduate School Universidad Europea
Foundations of Sports Marketing
Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IE Business School
Estrategia de marketing
Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Value Propositions, Strategic Marketing, Product Marketing, Market Analysis, Marketing Psychology, Market Data
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Beginner · Specialization · 3 - 6 Months

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Status: Free Trial
Xbox
Product Launch and Post-Launch Management
Skills you'll gain: Product Planning, AI Product Strategy, Product Management, Quality Assurance and Control, New Product Development, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making
4.6
Rating, 4.6 out of 5 stars
15 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Yonsei University
International Marketing Entry and Execution
Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing
4.7
Rating, 4.7 out of 5 stars
337 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
IE Business School
The Marketing Plan
Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management
4.6
Rating, 4.6 out of 5 stars
487 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
IESE Business School
Claves de la Dirección de Empresas
Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
4.8
Rating, 4.8 out of 5 stars
3.5K reviews
Beginner · Specialization · 3 - 6 Months
Status: Preview
Universidad de Palermo
Product Management, Visión y Estrategia
Skills you'll gain: Product Strategy, Product Marketing, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Product Lifecycle Management, Price Negotiation, Market Dynamics, Customer experience strategy (CX), Value Propositions, Marketing Channel, Competitive Analysis
Beginner · Course · 1 - 4 Weeks
Status: Preview
Simplilearn
Ecommerce Listing Course
Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Merchandising, Product Marketing, Promotional Strategies, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing, Content Creation
Beginner · Course · 1 - 4 Weeks

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Product Manager
This role has a $157,568 median salary ¹.
Product Manager
description:
A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.
This role has a $157,568 median salary ¹.
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