Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Value Engineering, Process Optimization, Quality Control
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Planning, Product Requirements, Agile Product Development, AI Product Strategy, Cross-Functional Collaboration, Product Strategy, Market Analysis, Business Research, Compliance Management, Competitive Analysis, Cross-Functional Team Leadership, Enterprise Security, Agile Methodology
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Agile Product Development, Product Improvement, Customer Analysis, Analytics, Analytical Skills, Demand Planning, Usability Testing, Product Management, Customer Insights, AI Product Strategy, A/B Testing, Product Development, Agile Methodology, User Experience, Customer Demand Planning, Advanced Analytics, Data-Driven Decision-Making, Customer experience improvement, Agile Software Development, Software Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Generative Model Architectures, Risking, Google Gemini, Product Management, AI literacy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Product Development, Augmented and Virtual Reality (AR/VR), Machine Learning, Data Synthesis
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Generative Model Architectures, Commercialization, Product Management, AI Enablement, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, AI literacy, Customer experience improvement, Team Building, Responsible AI, Stakeholder Engagement, Artificial Intelligence, Creativity
Intermediate · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Marketing, Digital Brand Strategy, Digital Marketing Campaigns, Customer Engagement, Journey Mapping, Digital Marketing Tools, Direct Marketing, Driving engagement, Marketing Strategy and Techniques, Online Advertising, Digital Advertising, MarTech, Data Architecture, Strategic Marketing, Social Media Marketing, Consumer Behaviour, Customer Insights, Emerging Technologies, Experimentation, Data Visualization
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Brand Awareness, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods
Beginner · Course · 1 - 3 Months

Adobe
Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Promotions and Campaigns, Conversion Funnel Analysis, Marketing Effectiveness, Promotional Materials, Product Promotion, Driving engagement, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Diversity Marketing
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel
Build toward a degree
Beginner · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Marketing Effectiveness, Market Opportunities, Target Audience
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, Usability, UI/UX Strategy, Design Thinking, User Interface (UI) Design, User Experience Design, Mockups, User Experience, Wireframing, Usability Testing, Figma (Design Software), Application Design, AI literacy, Responsible AI
Beginner · Course · 1 - 3 Months

Universidad de Chile
Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Marketing Planning, Customer Engagement, Customer Insights, Business Strategy, Value Propositions, Market Dynamics
Intermediate · Course · 1 - 4 Weeks