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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Product Management, Product Development, Financial Statements, Product Design, Financial Statement Analysis, Prototyping, Competitive Analysis, Agile Product Development, Value Propositions, Financial Reporting, Proposal Development, Proposal Writing, Team Performance Management, Innovation, Financial Accounting, Corporate Finance, Financial Acumen, Target Market, Ideation, Entrepreneurship

    4.5 stars, 733 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (733) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research

    4.8 stars, 31 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (31) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Strategy & Positioning

    Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create and Design Digital Products using Canva

    Skills you'll gain: Canva (Software), Digital Design, Design Elements And Principles, Product Design, Design Software, Graphic and Visual Design Software, Creative Design, Layout Design, Graphic Design, Intellectual Property, Product Promotion, Digital Marketing Tools, E-Commerce, Color Matching, Digital Publishing, Digital Content, Digital Assets, Marketing

    4.4 stars, 1.4K reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.4 (1.4K) · Advanced · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    Product Management

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Collaborative Software, Product Management, AI Product Strategy, Wireframing, Agile Product Development, A/B Testing, Project Estimation, Microsoft Teams, Agile Software Development, Agile Project Management, Product Strategy, Product Planning, Jira (Software), Estimation, Project Management Software, Productivity Software

    4.1 stars, 13 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.1 (13) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Market Strategy & Targeting

    Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Product Marketing, Persona Development, Target Market, Marketing Effectiveness, Market Opportunities, Target Audience, Product Strategy, Campaign Management, Business Priorities, Market Share, Data-Driven Marketing, Market Research, Market Analysis, Microsoft Excel

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Quality Assurance, Product Planning, Product Management, Release Management, Sales Strategy, New Product Development, Quality Monitoring, Performance Analysis, Product Development, Technical Product Management, Promotional Strategies, Performance Measurement, Responsible AI, Marketing Planning, Product Improvement, Campaign Planning

    4.6 stars, 63 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (63) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Planning, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Competitive Analysis, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Marketing Planning, Marketing Collateral, Growth Strategies

    4.6 stars, 83 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.6 (83) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies

    4.5 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (10) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Lining, Product Planning, Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Product Development, Product Flow Diagram, Performance Analysis

    4.3 stars, 41 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.3 (41) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Brand Strategy and Messaging

    Skills you'll gain: Product Marketing, Value Propositions, Marketing Communications, Strategic Marketing, Strategic Communication, Brand Strategy, Product Strategy, Content Marketing, Communication Planning, Promotional Strategies, Brand Management, Branding, Product Knowledge, Copywriting, Content Performance Analysis, Customer experience strategy (CX), Target Audience, Persona Development, Target Market, Market Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Product Management, Product Development, Agile Product Development, Team Performance Management, Product Strategy, Cross-Functional Team Leadership, Stakeholder Analysis, Marketing, Market Opportunities, Leadership, Agile Methodology, Cross-Functional Collaboration, Customer Insights

    4.6 stars, 338 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (338) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1234…493

In summary, here are 10 of our most popular product marketing courses

  • Product Ideation, Design, and Management: University of Maryland, College Park
  • Product Strategy and Roadmapping: Microsoft
  • Marketing Strategy & Positioning: Coursera
  • Create and Design Digital Products using Canva: Coursera
  • Product Management: Packt
  • Market Strategy & Targeting: Microsoft
  • Product Launch and Post-Launch Management: Microsoft
  • Product Management: Capstone Project: IBM
  • Marketing Management Essentials: Product and Branding: IE Business School
  • A Start Guide: Product Marketing Using G Suite: Coursera

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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