• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Crea imprimibles digitales de enseƱanza con Canva

    Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    12 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Change Leadership: Strategic Route Analysis with Miro

    Skills you'll gain: Change Management, Visionary, Organizational Change, Business Transformation, Strategic Leadership, Innovation, Process Analysis, Leadership and Management, Business Process Reengineering, Business Workflow Analysis, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    43 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Learn UI Design

    Skills you'll gain: Responsive Web Design, User Interface (UI) Design, User Interface (UI), Web Design, Maintainability, Layout Design, Cascading Style Sheets (CSS), Usability, Web Applications, Hypertext Markup Language (HTML), Color Theory, Animations, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    11 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Notion for Beginners: Master the Core Features

    Skills you'll gain: Information Architecture, No-Code Development, Organizational Skills, Content Management, Document Management, Productivity, File Management, Collaboration, User Accounts, Databases

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    10 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Flush Out a Feature on Coursera in Miro

    Skills you'll gain: Wireframing, Kanban Principles, Miro AI, Mockups, Data Import/Export, Project Management, Collaborative Software, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    21 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Android Graphics with OpenGL ES

    Skills you'll gain: Logo Design, Computer Graphics, Visualization (Computer Graphics), 3D Assets, Android Development, Augmented and Virtual Reality (AR/VR), Android Studio, Computer Graphic Techniques, Animations

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    45 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Technology Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Target Market, Persona Development, Systems Thinking, Value Propositions, New Product Development, Technical Management, Financial Statements, Growth Strategies, Business Ethics, Market Opportunities, Intellectual Property, Gap Analysis, Financial Modeling, Engineering Management, Engineering

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    53 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Business Economics

    Skills you'll gain: International Finance, Game Theory, Business, Sustainable Business, Production Management, Market Analysis, Financial Systems

    Build toward a degree

    Beginner Ā· Course Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Desain UX Google

    Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Graphic and Visual Design, Figma (Design Software), Design Elements And Principles, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story, User Interface and User Experience (UI/UX) Design, Prototyping, Ideation, Web Design, User Centered Design

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    508 reviews

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Building Products at Global Scale

    Skills you'll gain: Software Architecture, Systems Design, Technical Management, API Design, Technical Product Management, Engineering Management, Program Management, Microservices, Cross-Functional Collaboration, Team Performance Management, Leadership and Management, Service Oriented Architecture, Amazon Web Services

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    18 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    Agile Essentials

    Skills you'll gain: User Story, Agile Product Development, Team Building, Team Management, Agile Methodology, Agile Project Management, User Research, Agile Software Development, Product Management, Organizational Change, Continuous Improvement Process, Project Management, Change Management

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to Set a Budget and Schedule for Your Facebook Ads

    Skills you'll gain: Facebook, Marketing Budgets, Paid media, Social Media Strategy, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Content Performance Analysis, Scheduling, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    12 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

1…233234235…418

In summary, here are 10 of our most popular product marketing courses

  • Crea imprimibles digitales de enseƱanza con Canva :Ā Coursera
  • Change Leadership: Strategic Route Analysis with Miro:Ā Coursera
  • Learn UI Design:Ā Scrimba
  • Notion for Beginners: Master the Core Features:Ā Skillshare
  • Flush Out a Feature on Coursera in Miro:Ā Coursera
  • Android Graphics with OpenGL ES:Ā Imperial College London
  • Technology Entrepreneurship:Ā University of Colorado Boulder
  • Business Economics:Ā O.P. Jindal Global University
  • Desain UX Google:Ā Google
  • Building Products at Global Scale:Ā Advancing Women in Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok