Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Northeastern University
Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Change Management, Visionary, Organizational Change, Business Transformation, Strategic Leadership, Innovation, Process Analysis, Leadership and Management, Business Process Reengineering, Business Workflow Analysis, Adaptability
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Process Mapping, Strategic Thinking, Process Analysis, Process Management, Business Workflow Analysis, Operational Efficiency, Business Process Improvement, Process Improvement, Lean Methodologies, Waste Minimization
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Business Planning, Creative Problem-Solving, Business Valuation, Fundraising, Business Development, Product Management, Mergers & Acquisitions, Market Research, Financial Modeling, Critical Thinking and Problem Solving
Beginner · Specialization · 3 - 6 Months

Northeastern University
Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Operational Analysis, Business, Case Studies, Company, Product, and Service Knowledge, Environmental Management Systems, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Advancing Women in Tech
Skills you'll gain: Analytical Skills, Emotional Intelligence, Simulations
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Web Content, Content Management, No-Code Development, Web Design and Development, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Application Deployment, Customer Support, ChatGPT, Product Support, Customer Inquiries, Business Process Automation, Customer Service, E-Commerce, Order Management, User Requirements Documents, Automation, Greeting Customers, AI Enablement, User Flows, Natural Language Processing
Intermediate · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Feature Engineering, Inventory Management System, Demand Planning, Matplotlib, Inventory Control, Predictive Modeling, Forecasting, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Product Knowledge, Statistical Modeling, Data Manipulation, Machine Learning
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Sustainability Standards, Sustainable Systems, Environmental Social And Corporate Governance (ESG), Supply Chain Management, Supply Chain Planning, Supply Chain, Supply Chain Systems, Case Studies, Transportation Management, Business Technologies, Logistics Management, Reverse Logistics, Transportation Operations, Waste Minimization, Digital Transformation, Product Lifecycle Management, Innovation
Build toward a degree
Beginner · Course · 1 - 4 Weeks