Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Fundação Instituto de Administração
Skills you'll gain: International Finance, International Relations, Tax Laws, Tax, Export Control, Global Marketing, Economics, Tax Compliance, Commercialization, Go To Market Strategy, Economic Development, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Social Media Analytics, Keyword Research, Driving engagement, Drive Engagement, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

University of Leeds
Skills you'll gain: Responsible AI, Artificial Intelligence, Data Ethics, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), digital literacy, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Visualization Software, Storytelling, Visual Storytelling, Data Integrity, Driving engagement, Presentations, Microsoft Excel, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Content Marketing, Data-Driven Marketing, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Customer Analysis, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Scheduling, Facebook, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Social Media Campaigns, Target Audience, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Dashboard Creation, Data Presentation, Tableau Software, Data Visualization Software, Data Literacy, Descriptive Analytics, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Market Analysis, Analysis, Decision Making, Market Dynamics, Value Propositions, Business Analysis Tools, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Creation, Crisis Management, Driving engagement, Digital Communications, Social Media Marketing, Strategic Communication, Communication Strategies, Social Media, Digital Marketing, Digital Brand Strategy, Digital Content, Communication Planning, Communication, Data Ethics, Social Media Strategy, Marketing Communications, Target Audience, Social Media Content, Customer Engagement, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Bidding, Marketing, Online Advertising, Social Media Campaigns, Advertising Campaigns, Marketing Materials, Campaign Planning, Digital Advertising, Social Media Content, Campaign Management, Social Media, Social Media Marketing, Paid media, Marketing Strategies, Advertising, Target Audience, Lead Generation, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: COBOL (Programming Language), Agile Software Development, Systems Development Life Cycle, Agile Methodology, Technical Support, Software Development Methodologies, Software Development Life Cycle, Agile Project Management, Scrum (Software Development), Technical Support and Services, Software Development, Help Desk Support, System Support, Software Quality Assurance, Quality Assurance, Software Quality (SQA/SQC), Mainframe Computing, Code Review, Issue Tracking, Computer Programming
Beginner · Course · 1 - 3 Months