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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Alcanza tu audiencia en Instagram con influenciadores

    Skills you'll gain: Instagram, Social Media Content, Drive Engagement, Social Media, Social Media Marketing, Social Media Strategy, Content Development and Management, Brand Marketing, Customer Engagement, Target Audience, Influencing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Content Creation Essentials

    Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Photography, Media Production, Social Media, Graphic and Visual Design, Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Designing Breakthrough Advertisements: Basics to Begin

    Skills you'll gain: Copywriting, Advertising, Intellectual Property, Marketing Materials, Marketing Design, Writing, Graphic and Visual Design, Layout Design, Typography, Creative Design, Creativity, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Bitcoin And Cryptocurrency Investing, Trading, And Use - 2026

    Skills you'll gain: Blockchain, FinTech, Wealth Management, Market Liquidity, Data Security, Payment Systems, Risk Management Framework, Digital Assets, Marketing Strategies, Lending and Underwriting, Cryptography, Security Testing, Financial Analysis, Investments, Key Management, Risk Management, Portfolio Management, Finance, Return On Investment, Entrepreneurial Finance

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Crear boletines para empresas con Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Use SharePoint & Power Virtual Agent to Create Smart Chatbot

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Generative AI Agents, Internal Communications, Data Store

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management Strategies: Apply & Analyze

    Skills you'll gain: Retail Management, Case Studies, Retail Store Operations, Competitive Analysis, Market Analysis, Strategic Planning, Market Intelligence, Business Strategy, Business, Business Management, Organizational Strategy, Analysis, Geographic Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Fashion as Design: Expression and Community

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Adobe Lightroom Essentials Pt. 1: Editing & Color Basics

    Skills you'll gain: Photo Editing, Photography, Adobe Photoshop, Color Theory, Image Quality, Adobe Creative Cloud, Data Import/Export, Editing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Branding, Brand Strategy, Marketing Design, Collaborative Software, Graphic Design, Style Guides, Typography, Visual Design, Asset Management, Design Elements And Principles, Color Theory, Storytelling

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • How to Develop an Account Strategy: Coursera
  • CPC & Keyword Research: Coursera
  • Alcanza tu audiencia en Instagram con influenciadores: Coursera
  • Instagram Content Creation Essentials: Coursera
  • Designing Breakthrough Advertisements: Basics to Begin: University of Colorado Boulder
  • Bitcoin And Cryptocurrency Investing, Trading, And Use - 2026: Alex Genadinik
  • Crear boletines para empresas con Canva: Coursera
  • Use SharePoint & Power Virtual Agent to Create Smart Chatbot: Coursera
  • Retail Management Strategies: Apply & Analyze: EDUCBA
  • Fashion as Design: Expression and Community: The Museum of Modern Art

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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