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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    C

    Coursera

    GenAI in Insurance: Automating Claims & Risk Mitigation

    Skills you'll gain: Generative AI, Insurance, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Personalized Service, Artificial Intelligence, Automation, Risk Management, Analytics, Risk Mitigation, Prompt Engineering, Systems Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Reels: Create Engaging Videos

    Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, Market Opportunities, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Development, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Anthropometry, Biomechanics, and Motor Skills in User Design

    Skills you'll gain: Human Factors, Human Factors Engineering, Control Systems, Sports Medicine, Human Musculoskeletal System, Mechanics, Human Centered Design, Product Design, Injury Prevention, Rehabilitation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    How To Start An Ecommerce Business: Amazon, Ads & SEO

    Skills you'll gain: Advertising, Google Ads, Pay Per Click Advertising, Marketing, Amazon S3, WordPress, Selling Techniques

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica del Perú

    Fundamentos de UX para el desarrollo de software

    Skills you'll gain: Human Computer Interaction, Prototyping, Usability, User Experience, User Interface (UI) Design, Interaction Design, User Centered Design, Human Factors, User Research, Design Thinking, Information Architecture

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI: Forecasting Disruption

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Artificial Intelligence, Responsible AI, Visualization (Computer Graphics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Design Research para Estratégia e Inovação

    Skills you'll gain: Design Thinking, Design Research, Innovation, Design Strategies, Human Centered Design, User Research, Ideation, Service Design, Organizational Strategy, Creativity, User Experience Design, Storyboarding, Product Development, Process Development, Market Research, User Experience, Qualitative Research, Quantitative Research, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    Design Strategy, Future Trends & Implementation with AI

    Skills you'll gain: Responsible AI, User Interface and User Experience (UI/UX) Design, User Experience Design, Design Thinking, Artificial Intelligence, UI/UX Research, Persona (User Experience), Experience Design, Design Reviews, User Centered Design, Design Research, Prompt Patterns, User Interface (UI), User Interface (UI) Design, Wireframing, Prototyping, Presentations, Professional Development, User Story, Storyboarding

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Excellence in Customer Service (Advanced)

    Skills you'll gain: Customer Service, Greeting Customers, Workflow Management, Sales Strategy, Customer Support, Customer and Client Support, Customer experience improvement, Leadership, Cross Selling, Sales Support, Team Leadership, Active Listening, Customer Complaint Resolution, Organizational Skills, Stress Management, Verbal Communication Skills, Customer Communications Management, Communication, Conflict Management, Needs Assessment

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    Lightcap 4: Light in indoor contexts Effects & implications

    Skills you'll gain: Laboratory Equipment, Systems Of Measurement, Building Design, Laboratory Procedures, Architectural Design, Architectural Engineering, Simulations, Human Factors, Visualization (Computer Graphics), Physics, Psychology, Physiology

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • GenAI in Insurance: Automating Claims & Risk Mitigation: Coursera
  • Instagram Reels: Create Engaging Videos: Coursera
  • How to Identify Your Target Audience: Coursera
  • Anthropometry, Biomechanics, and Motor Skills in User Design: Arizona State University
  • How To Start An Ecommerce Business: Amazon, Ads & SEO: Alex Genadinik
  • Fundamentos de UX para el desarrollo de software: Pontificia Universidad Católica del Perú
  • Generative AI: Forecasting Disruption: University of Michigan
  • Design Research para Estratégia e Inovação: Fundação Instituto de Administração
  • Design Strategy, Future Trends & Implementation with AI: AI CERTs
  • Online Advertising & Social Media: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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