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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    EDUCBA

    Rural Marketing, Branding and Product Launch

    Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems

    Beginner · Specialization · 3 - 6 Months

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    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Strategic Decision-Making, Analysis, Decision Making

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
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    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Product Improvement, Design Thinking, Team Building, Continuous Deployment, Team Leadership, DevOps, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    9.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    GTM Planning and Campaign Execution

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A/B Testing, Online Advertising, Digital Advertising, Keyword Research, Go To Market Strategy, Meta Ads Manager, Search Engine Marketing, Prompt Engineering Tools, Paid media, Performance marketing, Content Performance Analysis, Product Marketing, Marketing Analytics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

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    Coursera

    Market Intelligence and Audience Insights

    Skills you'll gain: Product Marketing, Market Research, Competitive Intelligence, Market Intelligence, Customer Insights, Go To Market Strategy, Customer Analysis, Strategic Marketing, Market Analysis, Market Dynamics, Pivot Tables And Charts, Internal Communications, Target Market, Competitive Analysis, Market Opportunities, Customer Retention, Demand Planning, Report Writing, Microsoft Excel, Target Audience

    Beginner · Course · 1 - 3 Months

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    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Product Planning, Product Strategy, Project Management Life Cycle, Product Design, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Project Planning, Business Strategy, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
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    623 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Assess Product Pricing Strategies

    Skills you'll gain: Product Strategy, Competitive Analysis, Go To Market Strategy, Product Marketing, Market Dynamics, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Demand Planning, Competitive Intelligence, Customer Demand Planning, Value Propositions, Analysis, Benchmarking, Financial Forecasting, Risk Modeling, Stakeholder Communications, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Craft Targeted Positioning Statements

    Skills you'll gain: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Plan Strategic GTM Approaches

    Skills you'll gain: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Conversion Funnel Analysis, Milestones (Project Management), Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Marketing Data and Performance Measurement

    Skills you'll gain: Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Data-Driven Marketing, Customer Analysis, Campaign Planning, Target Audience, Trend Analysis, Sprint Retrospectives, Marketing Effectiveness, Web Analytics, Campaign Management, Marketing Operations, Content Performance Analysis, Spreadsheet Software, Digital Analysis, Product Marketing, Competitive Analysis, Performance Management, Data Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    SkillUp

    Product Management: Building AI-Powered Products

    Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication

    4.3
    Rating, 4.3 out of 5 stars
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    182 reviews

    Beginner · Course · 1 - 4 Weeks

1234…465

In summary, here are 10 of our most popular product marketing courses

  • Rural Marketing, Branding and Product Launch: EDUCBA
  • Marketing Planning & Strategy: Sage Publications
  • Digital Product Management: University of Virginia
  • GTM Planning and Campaign Execution: Coursera
  • Market Intelligence and Audience Insights: Coursera
  • Product Management Certification: SkillUp
  • Assess Product Pricing Strategies: Coursera
  • Craft Targeted Positioning Statements: Coursera
  • Plan Strategic GTM Approaches: Coursera
  • Product Intelligence: Unlock Insights for Product Success: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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