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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    Coursera

    Career Launch for Market Researchers

    Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Personalized Campaigns, Recruitment, Storytelling, Concision, Technical Communication, Power BI, Project Portfolio Management, Expectation Management, Portfolio Management, R Programming

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    From Concept to Critique: Prototyping with Sketch

    Skills you'll gain: User Experience Design, Design Reviews, Prototyping, User Experience, Interactive Design, Peer Review, UI/UX Research, Wireframing, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Uncover Insights: AI-Driven Focus Groups

    Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Design Research, Presentations, Business Analysis, Customer Insights, Record Keeping, Analysis, Scheduling, Collaboration, Prioritization

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Craft & Review Docs

    Skills you'll gain: Software Documentation, Maintainability, Document Management, Diagram Design, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Matrix Your Discounts

    Skills you'll gain: B2B Sales, Enterprise Sales, Decision Making, Microsoft Excel, Sales, Strategic Decision-Making, Business Marketing, Decision Intelligence, User Feedback, Data-Driven Decision-Making, Competitive Analysis, Customer Insights, Matrix Management, Gross Profit, Strategic Thinking, Business Strategies, Continuous Improvement Process

    Intermediate · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Tecnologias emergentes para executivos

    Skills you'll gain: Innovation, Digital Transformation, Technology Strategies, Business Transformation, Business Leadership, Emerging Technologies, Business Technologies, Culture Transformation, Business Strategies, Technology Solutions, Product Development, Quantum computing, Blockchain, Risk Management, Social Impact, Internet Of Things, Artificial Intelligence, Case Studies

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Design Simple Workflow

    Skills you'll gain: Workflow Management, Process Design, Project Management Software, Project Management Life Cycle, Process Management, Project Management

    Beginner · Course · 1 - 4 Weeks

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    Tecnológico de Monterrey

    Criando uma estratégia digital vencedora

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Digital Media Strategy, Digital Marketing, Search Engine Optimization, Social Media Strategy, Content Strategy, Marketing Strategies, Social Media Marketing, Web Presence, Digital Marketing Tools, Social Media, Content Creation, Marketing Effectiveness, Email Marketing, Digital Communications, E-Commerce, Sales Strategy, Web Analytics, Target Audience

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Blender Geometry Nodes – Procedural Bridge Basics

    Skills you'll gain: 3D Modeling, 3D Assets, Computer Graphics, Visualization (Computer Graphics)

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Building Open World Landscapes with Unreal Engine 5

    Skills you'll gain: 3D Assets, Unreal Engine, Post-Production, Collaborative Software, Virtual Reality, Virtual Environment, 3D Modeling, Blueprinting, Version Control, Computer Graphics, Landscape Architecture, Performance Tuning, Visualization (Computer Graphics), Computer Graphic Techniques, Workflow Management, Video Game Development, Game Design, Open Mindset, Software Development, Software Design

    Beginner · Specialization · 1 - 3 Months

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    Packt

    Optimizing and Extending Unity UI Systems

    Skills you'll gain: Unity Engine, UI Components, User Interface (UI), Video Game Development, Scalability, User Interface (UI) Design, Game Design, UI/UX Strategy, User Interface and User Experience (UI/UX) Design, C# (Programming Language), Frontend Performance, Human Computer Interaction, Performance Tuning, Performance Testing, Cross Platform Development, Design and Product, Event-Driven Programming, Scripting, Software Development Tools, Debugging

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Career Launch for Market Researchers: Coursera
  • From Concept to Critique: Prototyping with Sketch: Coursera
  • Uncover Insights: AI-Driven Focus Groups: Coursera
  • Interviewing Users: Conducting Effective User Research: Packt
  • Craft & Review Docs: Coursera
  • Matrix Your Discounts: Coursera
  • Tecnologias emergentes para executivos: Fundação Instituto de Administração
  • Design Simple Workflow: Coursera
  • Criando uma estratégia digital vencedora: Tecnológico de Monterrey
  • Blender Geometry Nodes – Procedural Bridge Basics: Packt

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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