Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Starweaver
Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, AI Product Strategy, Workflow Management, AI Enablement, Product Management, Market Opportunities, Sustainable Development, Social Impact, Generative AI, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
★ 4.4 (45) · Intermediate · Specialization · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Team Management, Product Planning, Team Performance Management, Project Portfolio Management, Agile Product Development, Product Roadmaps, Process Development, Team Building, Market Opportunities, Corporate Strategy, Technology Roadmaps, Business Strategy, Portfolio Management, Business Modeling, Agile Methodology
★ 4.9 (19) · Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, New Product Development, Performance Management, Interviewing Skills
★ 4.5 (940) · Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Product Marketing, New Product Development, Marketing Strategy and Techniques, Product Lifecycle Management, Commercialization, Strategic Marketing, Sales Presentations, Marketing Strategies, Business Marketing, Presentations, Promotional Strategies, Sustainable Development, Oral Expression, Proposal Development, Corporate Sustainability
★ 5 (10) · Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Analysis, Integrated Marketing Communications, Market Research, Customer Acquisition Management, Marketing Analytics, Marketing Communications, Marketing Management, Customer Analysis, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning, Financial Management
★ 4.6 (494) · Mixed · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: User Research, UI/UX Research, Law, Regulation, and Compliance, Regulation and Legal Compliance, Customer Insights, Regulatory Compliance, AI Workflows, Technology Roadmaps, Performance Metric, AI Integrations, Performance Measurement, Artificial Intelligence, Product Development, Key Performance Indicators (KPIs), Emerging Technologies, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Product Strategy, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Market Share, Communication Planning, Digital Media Strategy
★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks
Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Agile Product Development, Product Development, Go To Market Strategy, Agile Software Development, New Product Development, Product Strategy, Data Visualization Software, Market Analysis, Technical Management, Product Marketing, Market Research, Customer Analysis, Target Market, Commercialization, Data Analysis Software
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery
★ 5 (15) · Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Target Audience, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, Customer Analysis, Product Planning, Agile Product Development, Market Analysis, Product Requirements, User Feedback, Product Testing, Continuous Improvement Process, Needs Assessment, Ideation
★ 4.6 (90) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Conversion Funnel Analysis, Strategic Prioritization, Web Analytics, Product Roadmaps, Business Analytics, Analytics, Predictive Modeling, Prioritization, Customer Analysis, Root Cause Analysis, Performance Analysis, Forecasting, User Flows, Performance Metric, Customer Retention, Data Capture, Resource Allocation, Statistical Methods
Intermediate · Course · 3 - 6 Months