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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • P

    Packt

    AI Product Management: The Complete Handbook

    Skills you'll gain: AI Product Strategy, Product Management, Commercialization, Model Training, Technical Product Management, Product Lifecycle Management, Design and Product, Model Deployment, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Product Strategy, User Interface and User Experience (UI/UX) Design, Product Design, Infrastructure Architecture, Responsible AI, AI literacy, Digital Transformation, Data-Driven Decision-Making, Deep Learning

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Market Analysis, Integrated Marketing Communications, Market Research, Customer Acquisition Management, Marketing Analytics, Marketing Communications, Marketing Management, Customer Analysis, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning, Financial Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    494 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Product Roadmaps 101 - Essentials for New Product Managers

    Skills you'll gain: Product Roadmaps, Product Management, Product Planning, Product Development, Plan Execution, Prioritization, Product Lifecycle Management, User Feedback, Customer Insights, Stakeholder Communications, Strategic Planning, Change Management, Stakeholder Management, Communication Strategies, Stakeholder Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Generative AI in Product Development Training

    Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Marketing Collateral, Copywriting, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies, Strategic Thinking, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Communication, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, Product Management, User Story, Product Planning, Product Development, New Product Development, Quality Assurance, Product Requirements, Product Quality (QA/QC), Product Strategy, Product Lifecycle Management, Design Thinking, Stakeholder Management, Quality Assurance and Control, Ideation, Stakeholder Engagement, Innovation, Stakeholder Communications, Change Management, Market Opportunities

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Estimate and Prioritize Product Impact

    Skills you'll gain: Strategic Prioritization, Prioritization, Business Priorities, Meeting Facilitation, Product Roadmaps, Forecasting, Resource Allocation, Product Strategy, Discussion Facilitation, Data-Driven Decision-Making, Predictive Analytics, Predictive Modeling, Performance Metric, Data Analysis, Analytics, Estimation, Decision Making, Stakeholder Engagement, Project Estimation, Project Planning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Product Manager's Interview Playbook: Strategies for Success

    Skills you'll gain: Product Design, Product Management, Interviewing Skills, Case Studies, Oral Expression, Stakeholder Communications, Portfolio Management, Verbal Communication Skills, User Research, Team Oriented, Estimation, Storytelling, Technical Communication, Analysis, Complex Problem Solving, Data Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Product Management

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Agile Product Development, Product Development, Go To Market Strategy, Agile Software Development, New Product Development, Product Strategy, Data Visualization Software, Market Analysis, Technical Management, Product Marketing, Market Research, Customer Analysis, Target Market, Commercialization, Data Analysis Software

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Sell a product or a service with Canva

    Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making

    3.7
    Rating, 3.7 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Marketing, Prioritization, Customer Analysis, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

1…678…464

In summary, here are 10 of our most popular product marketing courses

  • AI Product Management: The Complete Handbook: Packt
  • The Marketing Plan: IE Business School
  • Product Roadmaps 101 - Essentials for New Product Managers: Packt
  • Generative AI in Product Development Training: Simplilearn
  • Product Management Fundamentals: Xbox
  • Product Strategy and Roadmapping: Xbox
  • Estimate and Prioritize Product Impact: Coursera
  • Product Manager's Interview Playbook: Strategies for Success: Board Infinity
  • Strategic Product Management: Board Infinity
  • Sell a product or a service with Canva: Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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